Title Destinacijske menadžment kompanije
Title (english) DESTINATION MANAGEMENT COMPANIES
Author Melita Mikulek Nakić
Mentor Mane Medić (mentor)
Committee member Mane Medić (predsjednik povjerenstva)
Committee member Drago Ružić (član povjerenstva)
Committee member Blaženka Hadrović Zekić (član povjerenstva)
Granter Josip Juraj Strossmayer University of Osijek Faculty of Economics in Osijek (Chair of Marketing) Osijek
Defense date and country 2017-05-12, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Destinacijske menadžment kompanije noviji je pojam u turizmu Hrvatske dok se u svijetu primjenjuje već nekoliko desetljeća. Pojavljuje se kao suvremeni turistički proizvod javnih i privatnih sektora, a najčešće kao proizvod receptivnih turističkih agencija određene destinacije.
Promjene koje se događaju na tržištu zbog raznih utjecaja, daju rezultat veoma osjetljivog turističkog tržišta i veoma zahtjevnog putnika – turista. Zbog takvih utjecaja subjekt koji nudi isti proizvod mora biti specijaliziran za isto područje, imati stručne djelatnike za rad, biti dobar kreator programa o destinaciji, imati izuzetno kvalitetne kontakte i dobru suradnju sa svim davateljima usluga na destinaciji. Na izuzetno nestabilnom ekonomskom tržištu sve važnija je isto tako financijska stabilnost subjekta. Svi navedeni faktori od izuzetne su važnosti uz strategiju razvoja destinacije da privuku turiste na određeno područje.
Želje i potrebe putnika postale su složenije, sve više se traže kreativni turistički proizvodi u destinacijama sa što raznovrsnijom ponudom. Suvremeno turističko tržište segmentirano je turističkim proizvodima sa posebnim kreativnostima za uske tržišne niše u skladu sa njihovim željama i potrebama. Takvi turistički proizvodi donose pogodnosti uz neopisivu razonodu za turiste, a financijski mjerljive koristi za turističku destinaciju.
Hrvatski turizam ukazuje da potražnja na našem tržištu daje do znanja da turisti ne dolaze isključivo zbog mora, već zbog posebnih oblika turizma koje nudi Hrvatska kao što su: gastronomija, lov i ribolov, fotografiranje, promatranje ptica i bilja, razne sportske aktivnosti, kulturna baština, zdravstveni turizam, ruralni i planinski i mnogi drugi.
Na hrvatskim je lokalitetima da osmisle kreativne programe na svojim destinacijama, definiraju dobre strategije razvoja uz definiranje ciljeva, te uz dobar marketing privuku turiste u svoje destinacije kroz turističke zajednice i putničke agencije.
Abstract (english) Although it's been applied around the globe for several decades, Destination Management Company (DMC) is a relatively new concept in Croatian tourism. It appears as a contemporary tourist product of the public and private sectors, but mostly as a product of receptive tourist agencies of specific destinations.
Changes that are occurring in the market, due to various influences, offer results of a very sensitive tourism market and very demanding traveler – tourist. Due to those influences the one offering the same product must be well versed in the same sector, have qualified staff for the job, be a good creator of destination program, and have contacts of exceptional quality and good cooperation with all the service providers at the destination. In an exceptionally unstable economic marketplace the financial stability of the subject is even more important. All stated factors are of exceptional importance as to the strategic development of the destination in order to attract tourists to a specific destination.
Desires and needs of the traveler have become quite evolved; there is a higher demand for creative tourism products at the destinations with an emphasis on a greater variety of offerings. The contemporary tourism market is segmented by tourism products of exceptional creativity for narrow tourism niches in line with the tourists desires and needs. Those types of tourism products bring about accommodations of indescribable enjoyment for the tourists and financially measurable benefits for the tourism destination.
Croatian tourism shows that demands in our market indicate that tourists are not arriving just for the sea but rather for the uncommon forms of tourism that Croatia offers such as: gastronomy, hunting and fishing, photographing, observing birds and plants, various sport activities, cultural offerings, health tourism, rural and mountain along with many others.
It’s up to Croatian destinations to come up creative programs at their locations, to define good development strategies and desired goals so that, with good marketing, they attract tourists to their destinations through tourist associations and agencies.
Keywords
destinacijske menadžment kompanije
putničke agencije
turisti
destinacije
Keywords (english)
destination management companies
travel agencies
tourists
destinations
Language croatian
URN:NBN urn:nbn:hr:145:607420
Study programme Title: Marketing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Created on 2017-05-22 15:03:50