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master's thesis
Dizajn i slogan u službi promocije vlastitih proizvoda
2017. urn:nbn:hr:145:649531
Šipek Marković, Nikolina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Šipek Marković, N. (2017). Dizajn i slogan u službi promocije vlastitih proizvoda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:649531

Šipek Marković, Nikolina. "Dizajn i slogan u službi promocije vlastitih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:649531

Šipek Marković, Nikolina. "Dizajn i slogan u službi promocije vlastitih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:649531

Šipek Marković, N. (2017). 'Dizajn i slogan u službi promocije vlastitih proizvoda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 September 2024, https://urn.nsk.hr/urn:nbn:hr:145:649531

Šipek Marković N. Dizajn i slogan u službi promocije vlastitih proizvoda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:649531

N. Šipek Marković, "Dizajn i slogan u službi promocije vlastitih proizvoda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:649531

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Metadata
TitleDizajn i slogan u službi promocije vlastitih proizvoda
Title (english)DESIGN AND SLOGAN IN A FUNCTION OF PROMOTING OWN PRODUCTS
AuthorNikolina Šipek Marković
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberŽeljko Požega (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-06-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet ovog rada su dizajn i slogan u službi promocije vlastitih proizvoda, a cilj je na praktičnom primjeru proučiti kako te sastavnice djeluju u službi promocije vlastitih proizvoda, u ovom slučaju proizvoda od kupina. Slogan je moto, fraza ili kratka rečenica koja se koristi u promotivne, komercijalne ili političke svrhe, a njegov cilj je da se učestalim ponavljanjem lako pamti te da se putem slogana može prepoznati ideja koju poduzeće promovira. Putem slogana poduzeće može postati prepoznatljivo među konkurencijom. Iako se slogan može osmisliti na različite načine, on zapravo ima jedan osnovni cilj, a to je prodaja onoga o čemu govori. Također, i dizajn može služiti u promocijske svrhe jer kvalitetan i atraktivan dizajn privlači potrošača. Važno je na umu imati da su dizajn i marketing povezane, ali zasebne kategorije. Dizajnerski pristup prvo se fokusira na jednu osobu za koju se određeni proizvod kreira, no na način da je potrošač toliko zadovoljan dizajnom da će reći drugima za njega. Tada dizajn djeluje promotivno, no to ne znači da neće biti potrebna odgovarajuća marketinška strategija koja će povezati dizajn i slogan i ostale marketinške sastavnice, koje će potrošač percipirati kao jednu cjelinu. Takvi principi u ovom se radu primjenjuju i na praktičnom primjeru vlastitog obrta koji proizvodi proizvode od kupine.
Abstract (english)
The paper focuses on the design and slogan in the service of promoting own products, and its goal is a practical example for study how these components work in the service of promoting own products, in this case, the product of blackberry. The slogan is the motto, phrase or short sentence to be used for promotional, commercial or political purposes and its goal is easy to remember by repetition and for the product to be recognized by the slogan idea that the company promotes. Through slogan company can become recognizable among competitors. Although the slogan can be developed in different way, it actually has one main goal, and that is selling the product the slogan is talking about. Also, the design can be used in promotional purposes because quality and attractive design attracts consumers. It is important to keep in mind that the design and marketing are related, but separate categories. Design approach first focuses on one person for which the specific product is created, but in a way that the consumer is so pleased with the design, that he will tell others about it. In that case the design works promotional, but it does not mean that there will be no need for appropriate marketing strategy that will link the design and slogan and other marketing elements, which will consumers perceive as a complete. Such principles in this paper apply to a practical example of their own craft, which produces products of blackberry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:649531
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-07 07:07:00