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master's thesis
Donošenje poslovnih odluka na temelju web analitike
2017. urn:nbn:hr:145:237073
Bošnjaković, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Bošnjaković, M. (2017). Donošenje poslovnih odluka na temelju web analitike (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:237073

Bošnjaković, Marko. "Donošenje poslovnih odluka na temelju web analitike." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:237073

Bošnjaković, Marko. "Donošenje poslovnih odluka na temelju web analitike." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:237073

Bošnjaković, M. (2017). 'Donošenje poslovnih odluka na temelju web analitike', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:237073

Bošnjaković M. Donošenje poslovnih odluka na temelju web analitike [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:237073

M. Bošnjaković, "Donošenje poslovnih odluka na temelju web analitike", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:237073

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Metadata
TitleDonošenje poslovnih odluka na temelju web analitike
Title (english)MAKING BUSINESS DECISIONS BASED ON WEB ANALYTICS
AuthorMarko Bošnjaković
MentorMarijana Zekić Sušac (mentor)
Committee memberMarijana Zekić Sušac (predsjednik povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
Committee memberDomagoj Sajter (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Ovaj rad ima za cilj prikazati kako se alati za web analitiku, tj. izvješća u tim alatima mogu koristiti u procesu donošenja poslovnih odluka. Na samom početku će biti dana teorijska osnova kao temelj rada. U tom će poglavlju biti dan pregled poslovne inteligencije u sklopu čega će se obraditi ETL procesi i pojam vrijednosti informacija. Bit će detaljnije pojašnjen pojam web analitike te što ona obuhvaća. Nakon toga će, u poglavlju Metodologija rada, biti navedene znanstvene metode korištene prilikom pisanja rada te problemi na koje se nailazilo prilikom pisanja rada. U četvrtom će poglavlju biti opisani rezultati istraživanja te će se detaljnije pojasniti koji su alati korišteni prilikom pisanja rada, koja su izvješća dostupna u korištenim alatima te kako se na temelju te analitike mogu donositi poslovne odluke. U tom će se odlomku slikovnim prikazima dočarati mogućnosti korištenih alata. Nakon toga će biti dana razrada same teme te, u konačnici, zaključci do kojih se došlo po završetku pisanja rada.
Abstract (english)
The goal of this paper is to present how web analytics tools and available reports in those tools can be used in process of making business decisions. The beginning of the paper will cover the theoretical basis of the theme. This chapter will present the concept of business intelligence within which will be presented ETL processes and concept of value of information. The term of web analytics will be explained in more detailed way. Afterwards, in the chapter Methodology of the paper, scientific methods used during writing this paper and encountered problems will be brought up. Results of the research will be described in the fourth chapter alongside of used tools, available reports in those tools and how can they be used in making decision making process even better. In this chapter all the features of the available reports will be presented through number of images. Afterwards the theme will be elaborated and finally, at the end, the conclusion of the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:237073
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-07 07:54:17