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master's thesis
Društvena odgovornost javnih poduzeća
2017. urn:nbn:hr:145:784787
Vidović, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Vidović, I. (2017). Društvena odgovornost javnih poduzeća (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:784787

Vidović, Ivan. "Društvena odgovornost javnih poduzeća." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:784787

Vidović, Ivan. "Društvena odgovornost javnih poduzeća." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:784787

Vidović, I. (2017). 'Društvena odgovornost javnih poduzeća', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:784787

Vidović I. Društvena odgovornost javnih poduzeća [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:784787

I. Vidović, "Društvena odgovornost javnih poduzeća", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:784787

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Metadata
TitleDruštvena odgovornost javnih poduzeća
Title (english)Social responsibility of public companies
AuthorIvan Vidović
MentorJulia Perić (mentor)
Committee memberJulia Perić (predsjednik povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2017-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Povezivanjem svih djelova svijeta, brzim protokom informacija i napretkom civilnog društva imidž poduzeća formiran od strane javnosti postao je jedna od najvažnijih konkurentskih prednosti poduzeća. Društvena odgovornost igra veliku ulogu u izgradnji imidža poduzeća te se manifestira u odnosu poduzeća prema svojim zaposlenicima, dobavljačima, potrošačima, a isto tako i zajednici u kojoj posluje te okolišu na koji utječe. Društveno odgovorna poduzeća svojim poslovanjem zadržavaju kvalitetne radnike te im omogućavaju motivirajuću okolinu. Društvena odgovornost javnih poduzeća ne razlikuje se po mnogočemu od društvene odgovornosti privatnih poduzeća. Javna poduzeća u vlasništvu su države pa se od njih očekuje da svojim ponašanjem doprinose zajednici i više nego privatna, što često nije slučaj. Osim pozitivnog utjecaja na svoj imidž, društveno odgovornim ponašanjem poduzeća često posluju racionalnije i efikasnije od onih tradicionalnih.
Abstract (english)
By connecting whole world with the rapid flow of information and the progress of civil society, the company's image formed by the public has become one of the company's most important competitive advantages. Social responsibility plays a major role in building corporate image and manifests itself in company relations towards its employees, suppliers, consumers, as well as the community in which it operates and the environment it affects. Socially responsible businesses are trying to keep their quality workers and provide them with a motivating environment. Social responsibility of public companies is not very different than the social responsibility of private companies. Public companies owned by the state are expected to contribute to the community even more than private ones, which isn't often the case. In addition to positive impacts on their image, socially responsible behavior of companies often operates more rationally and efficiently than traditional ones.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:784787
Study programmeTitle: ECONOMIC POLICY AND REGIONAL DEVELOPMENT
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-08 09:51:36