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undergraduate thesis
Istraživananje stavova potrošača Kraš proizvoda - kategorija čokolade
2017. urn:nbn:hr:145:265083
Abjanović, Vesna
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Abjanović, V. (2017). Istraživananje stavova potrošača Kraš proizvoda - kategorija čokolade (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:265083

Abjanović, Vesna. "Istraživananje stavova potrošača Kraš proizvoda - kategorija čokolade." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:265083

Abjanović, Vesna. "Istraživananje stavova potrošača Kraš proizvoda - kategorija čokolade." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:265083

Abjanović, V. (2017). 'Istraživananje stavova potrošača Kraš proizvoda - kategorija čokolade', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:265083

Abjanović V. Istraživananje stavova potrošača Kraš proizvoda - kategorija čokolade [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:265083

V. Abjanović, "Istraživananje stavova potrošača Kraš proizvoda - kategorija čokolade", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:265083

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Metadata
TitleIstraživananje stavova potrošača Kraš proizvoda - kategorija čokolade
Title (english)RESEARCH OF KRAŠ PRODUCTS CONSUMER ATTITUDES - CHOCOLATE CATEGORY
AuthorVesna Abjanović
MentorMarija Ham (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberIvan Kristek (član povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj je rada analizirati proces donošenja odluke potrošača o kupnji određene vrste čokoladnog proizvoda i utvrditi kriterije potrošača koji utječu na odabir Kraš čokoladnog proizvoda. Metoda istraživanja je provedba ankete. Pri tome je kreiran anketni upitnik koji se sastoji iz tri dijela, demografski status potrošača, stavovi potrošača konditorskih proizvoda, kriteriji za donošenje odluke o kupnji Kraš proizvoda. Rezultati ukazuju na visoku potrošnju konditorskih proizvoda na dnevnoj i tjednoj razini. U potrošnji konditorskih proizvoda dominiraju table, zatim keksi, a najmanje bomboni. U procesu donošenja odluke o kupnji Kraš čokoladnih proizvoda, dominantan kriterij je vrsta odnosno okus čokolade, zatim kvaliteta koja je u istoj razini značajnosti. Nakon toga prema značajnosti kriterija je odnos cijene i mase proizvoda, te sama cijena. Kupnja Kraš čokoladnih proizvoda nije impulzivna, već u najvećoj meri potpuno planirana kupnja, pri čemu potrošač zna točno vrstu čokolade odnosno okus koji želi.
Abstract (english)
The aim of the paper is to analyze the decision-making process for purchasing a certain type of chocolate product and to determine consumer criteria that influence the choice of Kraš chocolate products. The research method is the implementation of the survey. A survey questionnaire was created, consisting of three parts, demographic status of consumers, attitudes of confectionery consumers, decision-making criteria for purchasing Kraš products. The results indicate high consumption of confectionery products on a daily and weekly basis. In the consumption of confectionery products dominates the tables, then biscuits, and candies are the lowest. In the process of making a decision about buying Kraš chocolate products, the dominant criteria is the kind or taste of chocolate, then the quality that is at the same level of significance. Then, according to the significance of criteria is the price and mass ratio of the product, and the price itself. Buying Kraš chocolate products is not impulsive, but mostly a fully planned purchase, whereby the consumer knows the exact type of chocolate or tastes he or she wants.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:265083
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-16 14:58:00