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professional thesis
Marketinški plan i strategija uvođenja craft piva na tržište
2018. urn:nbn:hr:145:937413
Posavac, Melita
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Posavac, M. (2018). Marketinški plan i strategija uvođenja craft piva na tržište (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:937413

Posavac, Melita. "Marketinški plan i strategija uvođenja craft piva na tržište." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:937413

Posavac, Melita. "Marketinški plan i strategija uvođenja craft piva na tržište." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:937413

Posavac, M. (2018). 'Marketinški plan i strategija uvođenja craft piva na tržište', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:937413

Posavac M. Marketinški plan i strategija uvođenja craft piva na tržište [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:937413

M. Posavac, "Marketinški plan i strategija uvođenja craft piva na tržište", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:937413

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Metadata
TitleMarketinški plan i strategija uvođenja craft piva na tržište
Title (english)Marketing plan and the strategy of introducing craft beer on the market
AuthorMelita Posavac
MentorDavorin Turkalj (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-04-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Izradom marketinškog plana poduzeće se priprema na uvođenje novog proizvoda ili marke na tržište, ili već postojeći proizvod izradom plana unapređuje na tržištu. Marketinški plan opisuje strateške ciljeve poduzeća ili organizacije koji će se postići putem specifičnih marketinških strategija i taktika, uz potrošača kao polaznu točku. Da bi se marketinški plan mogao primjenjivati, potrebno je svaki element marketinškog plana detaljno opisati i uskladiti sa svim odjelima unutar poduzeća. Marketinškim planom definira se tržište, strategija i taktike, definiraju se potrebe potrošača koje će privući i zadržati iste, predvidjeti dolazeće (iznenadne) promjene, detaljno upoznati elemente okruženja u kojemu poduzeće posluje kao i samu konkurenciju, te osigurati sustavnost u poslovanju, tj. unaprijed definirati jasne i transparentne ciljeve poduzeća.
Abstract (english)
By developing a marketing plan, the company is preparing to introduce a new product or brand to the market, or the existing product by developing a plan is being promoted in the market. The marketing plan describes the company's or organization strategic goals that will be achieved through specific marketing strategies and tactics, along with consumers as the starting point. In order for the marketing plan to be implemented, every element of the marketing plan should be described in detail and aligned with all departments within the enterprise. The marketing plan defines the market, strategies and tactics, defines the needs of consumers that will attract and retain the same, anticipate upcoming (sudden) changes, detail the elements of the environment in which the company operates as well as the competition itself, and ensure systematic business, ie. in advance to define clear and transparent business goals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:937413
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-07-03 15:09:50