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undergraduate thesis
Poslovna etika kao element uspješnog poslovanja
2018. urn:nbn:hr:145:115924
Zgrebec, Anamarija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Zgrebec, A. (2018). Poslovna etika kao element uspješnog poslovanja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:115924

Zgrebec, Anamarija. "Poslovna etika kao element uspješnog poslovanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:115924

Zgrebec, Anamarija. "Poslovna etika kao element uspješnog poslovanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:115924

Zgrebec, A. (2018). 'Poslovna etika kao element uspješnog poslovanja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:115924

Zgrebec A. Poslovna etika kao element uspješnog poslovanja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:115924

A. Zgrebec, "Poslovna etika kao element uspješnog poslovanja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:115924

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Metadata
TitlePoslovna etika kao element uspješnog poslovanja
Title (english)Business ethics as an element of successful business
AuthorAnamarija Zgrebec
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad bavi se poslovnom etikom kao elementom uspješnog poslovanja. Poslovna etika je hibrid koji spaja poslovanje koje za cilj ima ostvarenje profita te etiku koja nalaže pravila dobrog ponašanja i međuljudskih odnosa. Područje poslovne etike odnosi se na primjenu etičkih načela i principa u poslovanju. U današnje vrijeme konkurencija je veoma velika, a potrošači zahtijevaju od poduzeća da se etično ponašaju. Iako poslovna etika podrazumijeva određena odricanja i ulaganja, na dugi rok je isplativa jer poboljšava ugled i imidž poduzeća što poduzeću osigurava veće prihode, pa tako i veći profit što i jest cilj svakog poslovanja. Kako bi poslovna etika uopće mogla doći do izražaja prije svega je potrebno stvoriti etično okruženje u poduzeću. U tome je vrlo značajno i donošenje etičnog kodeksa kao dokumenta koji služi kao vodilja za ponašanje poduzeća i zaposlenika. Poslovnom etikom potrebno je upravljati te se služiti principima i načelima poslovne etike prilikom donošenja etičnih odluka. Samo na taj način poslovna etika može biti element uspješnog poslovanja poduzeća.
Abstract (english)
This paper deals with business ethics as an element of successful business. Business ethics is a hybrid which put together business which for goal has making profit and ethics which provides rules of good behavior and human relationships. The area of business ethics considers the implementation of ethical standards and principals in business. Nowadays the competition is very big and costumers demand implementation of business ethics. Although business ethics implies some abandonments and investments, on long term it is effective because it improves image and reputation of company which leads to greater incomes and profit which is the goal for every business. For the business ethic to be effective, first it is necessary to make ethical environment in company. Making and implementing ethical codex has a great meaning for that, and that regards to document which provides guidelines for behavior of company and employees. Business ethics also has to be managed and guided and decisions must be based on ethical standards and principals. Only then business ethics can be element of a successful business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:115924
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-06 16:08:27