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undergraduate thesis
Poslovna komunikacija - temelj poslovnih procesa
2018. urn:nbn:hr:145:047485
Mikić, Doris
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Mikić, D. (2018). Poslovna komunikacija - temelj poslovnih procesa (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:047485

Mikić, Doris. "Poslovna komunikacija - temelj poslovnih procesa." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:047485

Mikić, Doris. "Poslovna komunikacija - temelj poslovnih procesa." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:047485

Mikić, D. (2018). 'Poslovna komunikacija - temelj poslovnih procesa', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:047485

Mikić D. Poslovna komunikacija - temelj poslovnih procesa [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:047485

D. Mikić, "Poslovna komunikacija - temelj poslovnih procesa", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:047485

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Metadata
TitlePoslovna komunikacija - temelj poslovnih procesa
Title (english)Business communication – basis of business processes
AuthorDoris Mikić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Komunikacija je od iznimne važnosti u poslovnom svijetu, a niti jedna organizacija ne bi bila uspješna ukoliko nema uspješnu komunikaciju. Važno je obratiti pozornost na verbalnu, ali i na neverbalnu komunikaciju, pogotovo kod prvog susreta s nekim. Prvi dojam je izuzetno važan te treba voditi računa o rukovanju, načinu oblačenja, tonu glasa, nakitu, držanju i slično. Brojna istraživanja su pokazala kako je bitniji način na koji smo nešto rekli od onoga što je izrečeno, a neverbalna komunikacija čini čak 93% ukupne komunikacije. Današnje okruženje nameće i od organizacija zahtijeva suvremene oblike poslovne komunikacije. Tako danas društvene mreže poput Facebooka, Instagrama i Twittera imaju veliku i ključnu ulogu u odnosu poduzeća i njegovih klijenata te u poslovanju same organizacije. Pomoću njih omogućeno je brzo i jednostavno komuniciranje sa poslovnim partnerima, potencijalnim kupcima i ostalim zainteresiranim stranama. Najviše se koristi u marketingu, a potrebno je na što kreativniji način zainteresirati publiku i prenijeti poruku koju želimo.
Abstract (english)
Communication is extremely important in the business world, and if there wasn’t for the successful communication none of the organization would be successful. It is important to pay attention to the verbal, but also to nonverbal communication, especially when you meet someone for the first time. The first impression is very important and one should think about the handshakes, what he wears, one’s tone of voice, jewelry, posture and other. A number of researches have shown that the way something is said is more important than what we actually say, and that the nonverbal communication makes 93% of the total communication. Today’s surroundings impose and require contemporary forms of business communication from the organizations. So nowadays, social media like Facebook, Instagram and Twitter have a key role in the relationship of companies and its clients and also in the management of the organization itself. Using them, quick and simple communication with business partners, potential buyers and other interested parties is enabled. It is used in the marketing the most, it is necessary to interest the audience in the most creative way and to deliver the message we want.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:047485
Study programmeTitle: Financial Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2019-02-12 17:29:55