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master's thesis
Međunarodno logističko poslovanje poslovnog subjekta Müller
2019. urn:nbn:hr:145:899130
Gudinjacki, Daria
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Gudinjacki, D. (2019). Međunarodno logističko poslovanje poslovnog subjekta Müller (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:899130

Gudinjacki, Daria. "Međunarodno logističko poslovanje poslovnog subjekta Müller." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:899130

Gudinjacki, Daria. "Međunarodno logističko poslovanje poslovnog subjekta Müller." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:899130

Gudinjacki, D. (2019). 'Međunarodno logističko poslovanje poslovnog subjekta Müller', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:899130

Gudinjacki D. Međunarodno logističko poslovanje poslovnog subjekta Müller [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:899130

D. Gudinjacki, "Međunarodno logističko poslovanje poslovnog subjekta Müller", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:899130

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Metadata
TitleMeđunarodno logističko poslovanje poslovnog subjekta Müller
Title (english)International business logistics of Müller
AuthorDaria Gudinjacki
MentorHelena Štimac (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberAnita Freimann (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Međunarodna logistika označava kretanja koja prelaze nacionalne granice. Međunarodni transporti uključuju kretanja brodom, kamionom ili nekim drugim transportnim sredstvom. Lokalna tržišta su uvelike zasićena te zbog toga mnogi poslovni subjekti razmišljaju o širenju putem međunarodnog poslovanja. Važnost međunarodnog logističkog poslovanja je u tome što se ulazi na novo tržište te se poslovni subjekt na taj način širi. Moguće je ponuditi proizvod koji trenutno nije dostupan na tržištu u koje se ulazi te ono povećava profitabilnost i jača ekonomiju zemlje. Kako bi međunarodno logističko poslovanje bilo uspješno, potrebno je mnoge faktore pomno sagledati te odlučiti hoće li izlazak na međunarodno tržište biti uspješan. Prilikom istraživanja privlačnosti ulaska na određeno tržište, poslovni subjekt mora uzeti u obzir vanjsko i unutrašnje okruženje. Postupak se pojednostavljuje uz pomoć PEST i SWOT analize iz razloga što daju uvid u glavne probleme okruženja i poslovnog subjekta. Zbog važnosti teme, te mogućnosti pristupa podataka u poslovnom subjektu izabrana je upravo tema međunarodnog logističkog poslovanja poslovnog subjekta Müller. U ovom diplomskom radu prikazani su teoretski aspekti međunarodnog logističkog poslovanja, njegovog okruženja, transporta i logističkih strategija. Također, dat će se prikaz poslovanja poslovnog subjekta Müller. Na kraju rada dani su prijedlozi za unapređenje poslovanja poslovnog subjekta.
Abstract (english)
International logistics signify movements that cross national borders. International transport includes movements by ship, truck or other means of transport. Local markets are heavily saturated, which is why many businesses are considering expanding through international business. The importance of international business logistics is in entering new market and expanding business. It is possible to offer a product that isn't currently available in the entering market and that increases profitability and strengthens the country's economy. In order for international logistics to be successful, it is needed to consider many factors. When exploring the appeal of entering a particular market, a business entity must consider the external and internal environment. The process is simplified with the help of PEST and SWOT analysis because they give the insight into the main problems of the business entity. Due to importance of the topis and the possibility of access to data in the business entity, the subject of international logistics business of Müller has been chosen. In this graduate paper are presented theoretical aspects of international logistics business, his su environment, transportation and logistic strategies. As well, it will be given review of business entity Müller. Suggestions for improving business are given through e-business and other suggestions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:899130
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-21 08:12:03