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undergraduate thesis
Asertivnost kao karakteristika prodavača
Završni rad
2020. urn:nbn:hr:145:233507
Dijanović, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Interdisciplinary Courses

Cite this document

Dijanović, A. (2020). Asertivnost kao karakteristika prodavača : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:233507

Dijanović, Ana. "Asertivnost kao karakteristika prodavača : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:233507

Dijanović, Ana. "Asertivnost kao karakteristika prodavača : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:233507

Dijanović, A. (2020). 'Asertivnost kao karakteristika prodavača : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:233507

Dijanović A. Asertivnost kao karakteristika prodavača : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:233507

A. Dijanović, "Asertivnost kao karakteristika prodavača : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:233507

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Metadata
TitleAsertivnost kao karakteristika prodavača : Završni rad
Title (english)Assertivity as a seller's characteristics : Final paper
AuthorAna Dijanović
MentorLjerka Sedlan König (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Asertivno ponašanje predstavlja način razvijanja samopouzdanja i stjecanja većeg uvažavanja od strane ljudi s kojima se ostvaruje svakodnevni kontakt, a kada se radi o prodavačima, te osobe su kupci. Asertivnost ljudima pomaže u rješavanju svakodnevnih situacija, ali i sukoba sa drugim osobama. Asertivnost je važna osobina za svih šest koraka principijelne prodaje. Prodavač koji posjeduje asertivnost može mnogo bolje zaključiti uspješnu prodaju. U radu je provedeno istraživanje kojim se pokazalo da su uspješniji prodavači ujedno i osobe koje posjeduju veće razine asertivnosti.
Abstract (english)
Assertive behavior is a way to develop self-confidence and gain greater respect by people with whom daily contact is made, and when it comes to salespeople, those people are customers. Assertiveness helps people solve everyday situations, but also conflicts with other people. Assertiveness is an important trait for all six steps of principled sales. A salesperson who possesses assertiveness can conclude successful sales much better. The paper conducted a study which showed that more successful salespeople are also people who have higher levels of assertiveness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:233507
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-11 09:33:20