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master's thesis
Zeleno poduzetništvo: nove poslovne mogućnosti za održivi razvoj
Diplomski rad
2020. urn:nbn:hr:145:358613
Andrijanić, Bruno
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Cite this document

Andrijanić, B. (2020). Zeleno poduzetništvo: nove poslovne mogućnosti za održivi razvoj : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:358613

Andrijanić, Bruno. "Zeleno poduzetništvo: nove poslovne mogućnosti za održivi razvoj : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:358613

Andrijanić, Bruno. "Zeleno poduzetništvo: nove poslovne mogućnosti za održivi razvoj : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:358613

Andrijanić, B. (2020). 'Zeleno poduzetništvo: nove poslovne mogućnosti za održivi razvoj : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:358613

Andrijanić B. Zeleno poduzetništvo: nove poslovne mogućnosti za održivi razvoj : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:358613

B. Andrijanić, "Zeleno poduzetništvo: nove poslovne mogućnosti za održivi razvoj : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:358613

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TitleZeleno poduzetništvo: nove poslovne mogućnosti za održivi razvoj : Diplomski rad
Title (english)Green entrepreneurship: new business opportunities for sustainable development : Graduate paper
AuthorBruno Andrijanić
MentorIvana Barković Bojanić (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberNataša Drvenkar (član povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Budući da je pojam zelenog poduzetništva u primjeni od 1990-tih godina, ali sve do 2013. godine nije u potpunosti zaživio, a danas je od izuzetnog značaja, zanimljiva je tema za istraživanje i pisanje diplomskog rada. Zeleno poduzetništvo na značaju je dobilo sve većim i vidljivijim utjecajem klimatskih promjena, koje nepovratno mijenjaju okoliš i resurse kojima raspolažemo. Kako je sve manje resursa koji su od izuzetne važnosti kako za život, tako i za gospodarstvo, važno je pametno razmišljati i gospodariti resursima koje koristima i koji su nam jedan od inputa za našu proizvodnju. Zeleno poduzetništvo usmjerava na novi način razmišljanja i potiče na razmišljanje o mogućoj alternativi, o proizvodnji koja donosi ekonomsku korist, ali i u isto vrijeme ne donosi nepovratnu štetu za okoliš i ne stvara dug prema prirodi. Zeleno poduzetništvo nudi niz različitih mogućnosti koje poduzeću u isto vrijeme donose ekonomsku korist, odnosno profit, ali imaju i povoljan utjecaj na okoliš. Osim što ima povoljan utjecaj za okoliš, zeleno poduzetništvo ima i povoljan utjecaj za krajnje korisnike proizvoda ili usluge iz proizvodnje koja se vodi načelima ekološke proizvodnje jer takvi se proizvodi proizvode na puno zdraviji i sigurniji način i nema straha od konzumacije GMO ili dugih aditiva koji također štete našem zdravlju i povezani su sa stvaranjem različitih bolesti.
Abstract (english)
Since the concept of green entrepreneurship has been in use since the 1990s, but did not fully come to life until 2013, and today it is of exceptional importance, it is an interesting topic for researching and writing a thesis. Green entrepreneurship has gained an importance with the growing and visible impact of climate change, which are irreversibly changing the environment and the resources that we have at our disposal. As there are fewer and fewer resources that are extremely important for both life and the economy, it is important to think smartly and manage the resources we use and which are one of the inputs for our production. Green entrepreneurship directs to a new way of thinking and encourages thinking about a possible alternative, about production that brings economic benefits, but at the same time does not bring irreversible damage to the environment and does not create debt to nature. Green entrepreneurship offers a number of different opportunities that at the same time bring economic benefits and profits to the company, but also have a favorable impact on the environment. In addition to having a beneficial impact on the environment, green entrepreneurship also has a beneficial impact on end users of products or services from production guided by the principles of organic production because such products are produced in a much healthier and safer way and there is no fear of consuming GMOs or long additives which damage to our health and are associated with the creation of various diseases.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:358613
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-21 13:31:34