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master's thesis
Značajke Online brandinga
2016. urn:nbn:hr:145:191883
Đurđic, Dijana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Đurđic, D. (2016). Značajke Online brandinga (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:191883

Đurđic, Dijana. "Značajke Online brandinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:191883

Đurđic, Dijana. "Značajke Online brandinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:191883

Đurđic, D. (2016). 'Značajke Online brandinga', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:191883

Đurđic D. Značajke Online brandinga [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:191883

D. Đurđic, "Značajke Online brandinga", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:191883

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Metadata
TitleZnačajke Online brandinga
AuthorDijana Đurđic
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberMane Medić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovome radu bit će ukratko objašnjen proces stvaranja brand-a, te online brandinga. Svaka tvrtka, da bi razvila uspješan brand, treba puno ulagati. To je zahtjevan i dug posao, traži strpljiv rad svakog uključenog pojedinca tijekom dugog razdoblja, a gradi se na stotinu malih stvari. Kvalitetni brandovi vođeni su vrijednostima, oni stoje pred nečim u što ljudi vjeruju i što im je važno. Razvijanjem Interneta otvara se mogućnost tradicionalnim kompanijama ulazak u cyberspace, gdje su sve mogućnosti otvorene. U zadnjih nekoliko godina intenzivno se naglašava kako je Internet kao medij pogodan za branding. Definiranjem osnovnih pojmova vezanih za online poslovanje, oglašavanje preko interneta uvest će nas u problematiku ovog rada.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:145:191883
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteZa sažetak korišten uvod iz rada, ključne riječi izdvojio knjižničar
Created on2016-09-16 12:44:24