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master's thesis
Primjena marketinga na tržištu poljoprivredno prehrambenih proizvoda
Diplomski rad
2019. urn:nbn:hr:145:406024
Dukmenić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Dukmenić, I. (2019). Primjena marketinga na tržištu poljoprivredno prehrambenih proizvoda : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:406024

Dukmenić, Ivana. "Primjena marketinga na tržištu poljoprivredno prehrambenih proizvoda : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:406024

Dukmenić, Ivana. "Primjena marketinga na tržištu poljoprivredno prehrambenih proizvoda : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:406024

Dukmenić, I. (2019). 'Primjena marketinga na tržištu poljoprivredno prehrambenih proizvoda : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:406024

Dukmenić I. Primjena marketinga na tržištu poljoprivredno prehrambenih proizvoda : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:406024

I. Dukmenić, "Primjena marketinga na tržištu poljoprivredno prehrambenih proizvoda : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:406024

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Metadata
TitlePrimjena marketinga na tržištu poljoprivredno prehrambenih proizvoda : Diplomski rad
Title (english)Marketing application in the agricultural products market : Graduate paper
AuthorIvana Dukmenić
MentorZdravko Tolušić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing u poljoprivredi uključuje sve aktivnosti koje dodaju vrijednost poljoprivrednim proizvodima koje se kreću od područja poljoprivredne proizvodnje do krajnjih točaka potrošnje. Prehrambena industrija glavni je korisnik poljoprivrednih proizvoda i proizvoda te ona ujedno zahtijeva da poljoprivreda podrži svoje napore za suočavanje sa novim izazovima i mogućnostima. Marketinški koncept daje do znanja da organizacija rada mora biti u mogućnosti ostvariti svoje dugoročne ciljeve usmjeravajući sve svoje operacije prema zadatku da dosljedno pruža zadovoljstvo kupcu. Da bi to postigla, organizacija mora započeti upoznavanjem onoga što će zadovoljiti kupca. Marketinški sustav u cjelini mora biti orijentiran na kupca. Poljoprivreda hrane je složen sustav procesa i operacija. Tržište manifestira svu svoju moć te traži od proizvođača svu svoju prilagodbu. Ta se prilagodba odnosi na proizvod, njegovo svojstvo, količinu, cijenu, distribuciju. A to je upravo marketing. Marketinški sustavi moraju biti sposobni signalizirati potrebe poljoprivrednika i potrošača, ali i industrijskih korisnika poljoprivrednih proizvoda. Također mora motivirati i nagraditi sve strane čije je sudjelovanje od ključne važnosti za isporuku robe i proizvoda u količinama i kvalitetama koje zahtijevaju.
Abstract (english)
Agricultural marketing includes all activities that add value to agricultural products that range from the area of agricultural production to the end points of consumption. The food industry is a major user of agricultural products and products, and it also requires agriculture to support its efforts to meet new challenges and opportunities. The marketing concept makes it clear that a work organization must be able to achieve its long-term goals by directing all its operations toward the task of consistently delivering customer satisfaction. To achieve this, an organization must begin by learning about what will satisfy the customer. The marketing system as a whole must be customer oriented.Food agriculture is a complex system of processes and operations. The market manifests all its power and asks the manufacturer for all its customization. This adjustment applies to the product, its properties, quantity, price, distribution. And that's exactly marketing. Marketing systems must be able to signal the needs of farmers and consumers, as well as industrial users of agricultural products. It must also motivate and reward all parties whose participation is critical to delivering goods and products in the quantities and qualities they require.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:406024
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-02-18 12:58:40