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master's thesis
Organizacija, planiranje i primjena marketinga na području vinskih cesta Osječko-baranjske županije
Diplomski rad
2021. urn:nbn:hr:145:628793
Ljubičić, Kristina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Ljubičić, K. (2021). Organizacija, planiranje i primjena marketinga na području vinskih cesta Osječko-baranjske županije : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:628793

Ljubičić, Kristina. "Organizacija, planiranje i primjena marketinga na području vinskih cesta Osječko-baranjske županije : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:628793

Ljubičić, Kristina. "Organizacija, planiranje i primjena marketinga na području vinskih cesta Osječko-baranjske županije : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:628793

Ljubičić, K. (2021). 'Organizacija, planiranje i primjena marketinga na području vinskih cesta Osječko-baranjske županije : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:628793

Ljubičić K. Organizacija, planiranje i primjena marketinga na području vinskih cesta Osječko-baranjske županije : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:628793

K. Ljubičić, "Organizacija, planiranje i primjena marketinga na području vinskih cesta Osječko-baranjske županije : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:628793

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TitleOrganizacija, planiranje i primjena marketinga na području vinskih cesta Osječko-baranjske županije : Diplomski rad
Title (english)ORGANIZATION, PLANNING AND APPLICATION OF MARKETING ACTIVITIES ON WINE ROADS OF THE OSIJEK-BARANJA COUNTY : Graduate paper
AuthorKristina Ljubičić
MentorZdravko Tolušić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2021-05-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kontinentalni turizam Republike Hrvatske posljednjih nekoliko godina bilježi trendove rasta, a iste te trendove prati i ruralni turizam na području Osječko-baranjske županije pa jednako tako i vinski kao njegova bitna sastavnica. Kvalitetnom i inovativnom upotrebom marketinških elemenata te provedbom marketinških aktivnosti Osječko-baranjska županija i u budućnosti može razvijati pozitivne efekte vinskog turizma. Prirodne ljepote, povijesne znamenitosti, kulturno nasljeđe, tradicija te s druge strane prometna povezanost i dostupnost kroz dobro organiziranu primjenu marketinga mogu biti iskorišteni u svrhu daljnjeg razvoja i napretka vinskih i vinogradarskih područja Osječko-baranjske županije.
Abstract (english)
Continental tourism of the Republic of Croatia has been recording trends of growth in the last few years and the same trends are followed also by rural tourism in the Osijek-Baranja County as well as the wine tourism as its important element. With the innovative use of all important marketing elements and the quality implementation of all marketing activities Osijek-Baranja County may continue to develop positive effects of the wine tourism in the future also. Natural beauties, historical sights, cultural heritage, tradition, and on the other hand good transport connections and accessibility can be used for further development through the well-organized marketing. In that way Osijek-Baranja County will accomplish objectives of further development and progress of the wine sector on its territory.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:628793
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-16 09:16:19