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master's thesis
ANALIZA I POTENCIJALI VINSKOG TURIZMA
Diplomski rad
2021. urn:nbn:hr:145:689772
Kakša, Dejan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Kakša, D. (2021). ANALIZA I POTENCIJALI VINSKOG TURIZMA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:689772

Kakša, Dejan. "ANALIZA I POTENCIJALI VINSKOG TURIZMA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:689772

Kakša, Dejan. "ANALIZA I POTENCIJALI VINSKOG TURIZMA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:689772

Kakša, D. (2021). 'ANALIZA I POTENCIJALI VINSKOG TURIZMA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:689772

Kakša D. ANALIZA I POTENCIJALI VINSKOG TURIZMA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:689772

D. Kakša, "ANALIZA I POTENCIJALI VINSKOG TURIZMA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:689772

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Metadata
TitleANALIZA I POTENCIJALI VINSKOG TURIZMA : Diplomski rad
Title (english)ANALYSIS AND POTENTIAL OF WINE TOURISM : Graduate paper
AuthorDejan Kakša
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Vinski turizam je, kao oblik selektivnog turizma, sve značajniji u hrvatskom turizmu te se turistička strategija brojnih domaćih destinacija bazira ili barem dijelom odnosi na vinsku ponudu. U diplomskom radu analizira se vinski turizam kao fenomen, njegova geneza i razvoj u prethodnim desetljećima. Istražuju se i predstavljaju modeli vinskog turizma konkurentskih turističkih tržišta i daje prikaz dobrih praksi. Poseban naglasak stavlja se na aktualne trendove i tendencije vinskog turizma u svijetu vezane uz klimatske promjene, koncept održivog razvoja te digitalizaciju marketinga i komunikacije s turistima. Analizira se trenutni stupanj razvoja vinskog turizma u Hrvatskoj kroz podjelu na 4 vinogradarske regije: Slavonija i hrvatsko Podunavlje, Središnja bregovita Hrvatska, Hrvatska Istra i Kvarner te Dalmacija. Prepoznaju se potencijali vinskog turizma u Hrvatskoj i ističu prijedlozi za unapređenje kroz preuzimanje iskustva drugih odnosno kroz razvoj vlastitih inovativnih modela.
Abstract (english)
Wine tourism, as a form of selective tourism, is increasingly important in Croatian tourism, and the tourism strategy of many domestic destinations is based or at least partly related to the wine offer. The thesis analyzes wine tourism as a phenomenon, its genesis and development in previous decades. Models of wine tourism of competitive tourist markets are researched and presented, and a review of good practices is given. Special emphasis is placed on current trends and tendencies of wine tourism in the world related to climate change, the concept of sustainable development and the digitalization of marketing and communication with tourists. The current level of development of wine tourism in Croatia is analyzed through the division into 4 wine-growing regions: Slavonia and Croatian Danube, Croatian Uplands, Croatian Istra and Kvarner and Dalmatia. The potentials of wine tourism in Croatia are recognized and proposals for improvement are emphasized through taking over the experience of others through the development of one's own innovative models.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:689772
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-20 08:24:54