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master's thesis
AMBALAŽA I DISTRIBUCIJA POLJOPRIVREDNOPREHRAMBENIH PROIZVODA KAO DIO MARKETING STRATEGIJE
Diplomski rad
2021. urn:nbn:hr:145:561419
Rukavina, Irena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Rukavina, I. (2021). AMBALAŽA I DISTRIBUCIJA POLJOPRIVREDNOPREHRAMBENIH PROIZVODA KAO DIO MARKETING STRATEGIJE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:561419

Rukavina, Irena. "AMBALAŽA I DISTRIBUCIJA POLJOPRIVREDNOPREHRAMBENIH PROIZVODA KAO DIO MARKETING STRATEGIJE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:561419

Rukavina, Irena. "AMBALAŽA I DISTRIBUCIJA POLJOPRIVREDNOPREHRAMBENIH PROIZVODA KAO DIO MARKETING STRATEGIJE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:561419

Rukavina, I. (2021). 'AMBALAŽA I DISTRIBUCIJA POLJOPRIVREDNOPREHRAMBENIH PROIZVODA KAO DIO MARKETING STRATEGIJE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:561419

Rukavina I. AMBALAŽA I DISTRIBUCIJA POLJOPRIVREDNOPREHRAMBENIH PROIZVODA KAO DIO MARKETING STRATEGIJE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 May 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:561419

I. Rukavina, "AMBALAŽA I DISTRIBUCIJA POLJOPRIVREDNOPREHRAMBENIH PROIZVODA KAO DIO MARKETING STRATEGIJE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:561419

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Metadata
TitleAMBALAŽA I DISTRIBUCIJA POLJOPRIVREDNOPREHRAMBENIH PROIZVODA KAO DIO MARKETING STRATEGIJE : Diplomski rad
Title (english)PACKAGING AND DISTRIBUTION OF AGRICULTURAL FOOD PRODUCTS AS PART OF THE MARKETING STRATEGY : Graduate paper
AuthorIrena Rukavina
MentorZdravko Tolušić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ambalaža predstavlja sredstvo u koje se stavlja proizvod radi čuvanja tijekom transporta, skladištenja, rukovanja i uporabe (sanduci, kutije, bačve, vreće, staklene posude, tube i dr.). U povijesti su se za čuvanje i prijevoz vina, ulja, meda i drugih proizvoda upotrebljavale keramičke posude, amfore koje su se po prvi put pojavile u Grčkoj, zatim ih preuzimaju Rimljani. Ambalažu je potrebno testirati na situacije koje se mogu očekivati u rukovanju i otpremanju. Neki od osnovnih testova su vibriranje, izloženost temperaturi i vlazi, grubo rukovanje. Često se događa da cijena prijevoza i skladištenja bude niža što ambalaža više zaštićuje, što dovodi do manjih gubitaka i oštećenja. Isto se javlja prilikom utovara, istovara i pohrane ambalaže. Potrošač obično ambalažu odbacuje jer se ista ne koristi prilikom rabljenja proizvoda, izuzetak je ukoliko se upotrebljava za spremanje, skladištenje proizvoda. Ambalaža u novije vrijeme prelazi svrhu zaštite proizvoda, te tako ulazi u sastavni dio dizajna proizvoda. Dizajnom ambalaže nastoji se privući i zainteresirati kupce.
Abstract (english)
Packaging is the means in which the product is placed for storage during transport, storage, handling and use (boxes, boxes, barrels, bags, glass containers, tubes, etc.). Historically, ceramic vessels, amphorae, which first appeared in Greece and were then taken over by the Romans, were used to store and transport wine, oil, honey and other products. Packaging needs to be tested for situations that can be expected in handling and shipping. Some of the basic tests are vibration, exposure to temperature and humidity, rough handling. It often happens that the price of transport and storage is lower the more the packaging protects, which leads to less losses and damage. The same occurs when loading, unloading and storing packaging. The consumer usually rejects the packaging because it is not used when using the product, the exception is if it is used for storage, storage of products. In recent times, packaging goes beyond the purpose of product protection, and thus enters into an integral part of product design. The packaging design seeks to attract and interest customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:561419
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-28 07:22:17