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master's thesis
VAŽNOST BOJA, DIZAJNA I PAKIRANJA U MARKETINGU
Diplomski rad
2021. urn:nbn:hr:145:573372
Grgić, Božidar
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Grgić, B. (2021). VAŽNOST BOJA, DIZAJNA I PAKIRANJA U MARKETINGU : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:573372

Grgić, Božidar. "VAŽNOST BOJA, DIZAJNA I PAKIRANJA U MARKETINGU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:573372

Grgić, Božidar. "VAŽNOST BOJA, DIZAJNA I PAKIRANJA U MARKETINGU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:573372

Grgić, B. (2021). 'VAŽNOST BOJA, DIZAJNA I PAKIRANJA U MARKETINGU : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:573372

Grgić B. VAŽNOST BOJA, DIZAJNA I PAKIRANJA U MARKETINGU : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:573372

B. Grgić, "VAŽNOST BOJA, DIZAJNA I PAKIRANJA U MARKETINGU : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:573372

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Metadata
TitleVAŽNOST BOJA, DIZAJNA I PAKIRANJA U MARKETINGU : Diplomski rad
Title (english)THE IMPORTANCE OF COLOUR, DESIGN AND PACKAGING IN MARKETING : Graduate paper
AuthorBožidar Grgić
MentorIvan Kelić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Boje, dizajn i pakiranje vrlo su važni u marketingu. Prilikom kreiranja proizvoda važno je voditi računa o psihološkom utjecaju boja na potrošača. Užurbani način života dovodi do činjenice da svaki proizvod ima manje od pola sekunde da ga potrošač zamijeti. Samim time boje, pakiranje i dizajn proizvoda postaju komunikacijsko sredstvo. Boje ostavljaju velik dojam na potrošače pa oni s vremenom određenu nijansu boje povezuju isključivo s određenim proizvodom. Često se dogodi da se potrošač ne sjeća imena određenog proizvoda, ali se sjeća boje, dizajna ili pakiranja. Dizajneri moraju dizajnirati proizvod tako da isti osim vizualnih elemenata sadržava i informativne elemente – što je često izazovno. Dizajn također ima važnu ulogu u svijesti potrošača, stoga često zna biti presudan za pridobivanje lojalnog potrošača. Pakiranje, osim estetskih elemenata, mora zadovoljavati i razne funkcije proizvoda. Važnost boja, dizajna i pakiranja dokazivat će se na primjeru rakije „Jedna“.
Abstract (english)
Colours, design, and packaging are of great importance in marketing. It is important to keep in mind the psychological impact of colours on the consumer when creating a product. The hectic lifestyle leads to the fact that there is less than half a second for the consumer to notice each product. Thus, colours, packaging, and product design become a means of communication. Colours leave a great impression on consumers, so over time, they associate a certain shade of colour exclusively with a certain product. It is common that the consumer forgets a name of a particular product, but remembers the colour, design, or packaging. Designers must design a product so that in addition to visual elements, it also contains informative elements, which is often challenging. The design also has an important role in consumer awareness, and it is often crucial to gaining a loyal customer. Packaging, besides aesthetic elements, must also satisfy various product functions. The importance of colours, design, and packaging will be proven by the example of brandy „Jedna“.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:573372
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-05 11:46:12