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undergraduate thesis
Poslovna komunikacija i odnosi s javnošću
Završni rad
2021. urn:nbn:hr:145:784573
Pavić, Nikolina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Pavić, N. (2021). Poslovna komunikacija i odnosi s javnošću : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:784573

Pavić, Nikolina. "Poslovna komunikacija i odnosi s javnošću : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:784573

Pavić, Nikolina. "Poslovna komunikacija i odnosi s javnošću : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:784573

Pavić, N. (2021). 'Poslovna komunikacija i odnosi s javnošću : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:784573

Pavić N. Poslovna komunikacija i odnosi s javnošću : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:784573

N. Pavić, "Poslovna komunikacija i odnosi s javnošću : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:784573

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Metadata
TitlePoslovna komunikacija i odnosi s javnošću : Završni rad
Title (english)Business communication and public relations : Final paper
AuthorNikolina Pavić
MentorJerko Glavaš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2021-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Komunikacija predstavlja razmjenu informacija, ideja i osjećaja verbalnim i neverbalnim sredstvima koja su prilagođena društvenoj prirodi situacije. Poslovno komuniciranje prolazi određene faze i mora zadovoljiti određene kriterije u komunikacijskom menadžmentu da bi bilo valjano. Nikako komunikacija ne može stajati sama za sebe nego se nadovezuje na ostale segmente poslovnih odnosa kao što su i odnosi s javnošću. Upravo je zato završni rad usmjeren na definiranje poslovnog komuniciranje, odnosa s javnošću te njihove usporedne analize. Odnosi s javnošću opisuju različite metode koje tvrtka koristi za širenje poruka o svojim proizvodima, uslugama ili o ukupnoj slici svojim kupcima, zaposlenicima, dioničarima, dobavljačima ili drugim zainteresiranim članovima zajednice. Poanta odnosa s javnošću je natjerati javnost da blagonaklono razmišlja o tvrtki i njenoj ponudi. Uobičajeni alati odnosa s javnošću uključuju konferencije za tisak, oglašavanje i druge oblike dvosmjerne komunikacije.
Abstract (english)
Communication is the exchange of information, ideas and feelings by verbal and non-verbal means that are adapted to the social nature of the situation. Business communication goes through certain stages and must meet certain criteria in communication management to be valid. Communication can not stand on its own, it builds on other segments of business relations, such as public relations. That is why the final work is aimed at defining business communication, public relations and their comparative analysis. Public relations describes the various methods a company uses to spread messages about its products, services, or the overall picture to its customers, employees, shareholders, suppliers, or other interested members of the community. The point of public relations is to make the public think favorably of the company and its offer. Common public relations tools include press conferences, advertising, and other forms of twoway communication.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:784573
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-17 11:17:49