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undergraduate thesis
STRATEGIJA POZICIONIRANJA PROIZVODA I USLUGA
Završni rad
2021. urn:nbn:hr:145:002680
Riedl, Emma
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Riedl, E. (2021). STRATEGIJA POZICIONIRANJA PROIZVODA I USLUGA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:002680

Riedl, Emma. "STRATEGIJA POZICIONIRANJA PROIZVODA I USLUGA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:002680

Riedl, Emma. "STRATEGIJA POZICIONIRANJA PROIZVODA I USLUGA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:002680

Riedl, E. (2021). 'STRATEGIJA POZICIONIRANJA PROIZVODA I USLUGA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:002680

Riedl E. STRATEGIJA POZICIONIRANJA PROIZVODA I USLUGA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:002680

E. Riedl, "STRATEGIJA POZICIONIRANJA PROIZVODA I USLUGA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:002680

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Metadata
TitleSTRATEGIJA POZICIONIRANJA PROIZVODA I USLUGA : Završni rad
Title (english)PRODUCT AND SERVICE POSITIONING STRATEGY : Final paper
AuthorEmma Riedl
MentorIvan Kelić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-07-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Strategija pozicioniranja važan je sastavni dio svakog marketing plana kao i poslovnog plana. Ono predstavlja polazište za svako kvalitetno odlučivanje jer se upravo pozicioniranjem određeni proizvodi i usluge na specifičan način približavaju potrošačima. Kako bi se ostvario još veći uspjeh tržišnog pozicioniranja, koriste se različite strategije razlikovanja, odnosno diferencijacija. Ovim radom i implementacijom teorijskog dijela kroz stvarni primjer pozicioniranja nastoji se pobliže opisati i razumjeti važnost planiranja, odabira i provedbe strategije pozicioniranja proizvoda kao i usluga.
Abstract (english)
Positioning strategy is an important part of any marketing plan as well as business plan. It is the starting point for any quality decision-making because it is precisely by positioning that certain products and services are brought closer to consumers in a specific way. In order to achieve even greater success in market positioning, different strategies of differentiation are used. Through this work and the implementation of the theoretical part through a real example of positioning seeks to describe and understand in more detail the importance of planning, selecting and implementing a strategy for positioning products and services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:002680
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-18 06:12:55