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master's thesis
UTJECAJ OBITELJI NA KUPOVINU PREHRAMBENIH PROIZVODA
Diplomski rad
2022. urn:nbn:hr:145:710254
Kelčić, Andrea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Kelčić, A. (2022). UTJECAJ OBITELJI NA KUPOVINU PREHRAMBENIH PROIZVODA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:710254

Kelčić, Andrea. "UTJECAJ OBITELJI NA KUPOVINU PREHRAMBENIH PROIZVODA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:710254

Kelčić, Andrea. "UTJECAJ OBITELJI NA KUPOVINU PREHRAMBENIH PROIZVODA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:710254

Kelčić, A. (2022). 'UTJECAJ OBITELJI NA KUPOVINU PREHRAMBENIH PROIZVODA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:710254

Kelčić A. UTJECAJ OBITELJI NA KUPOVINU PREHRAMBENIH PROIZVODA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:710254

A. Kelčić, "UTJECAJ OBITELJI NA KUPOVINU PREHRAMBENIH PROIZVODA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:710254

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Metadata
TitleUTJECAJ OBITELJI NA KUPOVINU PREHRAMBENIH PROIZVODA : Diplomski rad
Title (english)FAMILY INFLUENCE ON THE PURCHASE OF FOOD PRODUCTS : Graduate paper
AuthorAndrea Kelčić
MentorDrago Ružić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Obitelj je primarna zajednica u kojoj odrastamo i učimo temeljne društvene vrijednosti. Utjecaj obitelji na razvoj djeteta je neosporiv. Obitelj ne utječe samo na razvoj djeteta, nego svih članova te zajednice. Oni zajedno uče i razvijaju se. Iako se obitelj tijekom vremena promijenila i danas možemo govoriti o tradicionalnoj i modernoj obitelji, ona je i dalje zadržala svoje temeljne vrijednosti i svrhu. Možemo ju promatrati sa različitih aspekata, ekonomskog, socijalnog, duhovnog. Za marketing, ona igra veliku ulogu kao potrošačka cjelina. Količina prehrambenih proizvoda koje svakodnevno troši uvijek će premašiti količinu proizvoda koju kupuje pojedinac. Granica gdje jedna obitelj počinje, a gdje završava je vrlo mutna. Djeca odlaze, stvaraju svoju obitelj, ali i dalje pripadaju obitelji iz koje su otišli. To je bitno jer utjecaj koji članovi obitelji imaju jedni na druge je velik. On ne prestaje nego se razvija. Povjerenje koje se stvara među članovima obitelji raste s vremenom, kao i ovisnost. Kako se obitelj razvila iz tradicionalne u modernu, razvila se i prehrana. Vrijeme kada je obitelj pripremala samo lokalne namirnice trenutno je iza nas. Okruženi smo velikim izborom novih namirnica, ideja pripreme hrane i obroka. Mlađe generacije svojim modernim načinom života utječu na starije generacije i kombiniraju dobrobiti novog znanja i iskustva. Prehrana je nešto što nas povezuje i spaja, čini razlike i utječe na naš svakodnevni način života.
Abstract (english)
The family is the primary community in which we grow up and learn fundamental social values. The influence of the family on the development of the child is indisputable. The family affects not only on development of the child, but also all members of that community. They learn and develop together. Although the family has changed over time and today we can speak of a traditional and modern family, it has still retained its core values and purpose. We can observe it from different aspects, economic, social, spiritual. For marketing, it plays a big role as a consumer entity. The amount of food consumed daily will always exceed the amount of food an individual buys. The point where one family begins and where it ends is very blurred. The children are leaving, creating their own family, but they still belong to the family they left. This is important because of the impact that family members have on each other. It does not end, it develops. The trust that is created among family members grows over time, as does addiction. As the family evolved from traditional to modern, so did nutrition. The time when the family only prepared local food is currently behind us. We are surrounded by a large selection of new products, food and meal preparation ideas. The younger generations with their modern lifestyle influence the older generations and combine the benefits of new knowledge and experience. Family meal is something that connects and unites us, makes differences and affects our daily lifestyles.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:710254
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-11 12:39:50