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undergraduate thesis
Suvremeni izvori financiranja - crowdfunding
Završni rad
2022. urn:nbn:hr:145:223525
Kralj, Manuela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Kralj, M. (2022). Suvremeni izvori financiranja - crowdfunding : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:223525

Kralj, Manuela. "Suvremeni izvori financiranja - crowdfunding : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:223525

Kralj, Manuela. "Suvremeni izvori financiranja - crowdfunding : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:223525

Kralj, M. (2022). 'Suvremeni izvori financiranja - crowdfunding : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:223525

Kralj M. Suvremeni izvori financiranja - crowdfunding : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:223525

M. Kralj, "Suvremeni izvori financiranja - crowdfunding : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:223525

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Metadata
TitleSuvremeni izvori financiranja - crowdfunding : Završni rad
Title (english)Crowdfunding - new source of financing : Final paper
AuthorManuela Kralj
MentorAnamarija Delić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Crowdfunding (hrv. skupno ili grupno financiranje) je oblik prikupljanja resursa pomoću donacija, koje dolaze od velikog broja pojedinaca koji najčešće uplaćuju manje iznose. To je relativno nov način financiranja koji modificira ideju klasičnog ulaganja, primjenjujući internet za komunikaciju sa potencijalnim donatorima u svrhu realizacije ideje. Crowdfunding funkcionira na način da oni koji traže sredstva postavljaju projekt sa detaljnim opisom na određenu platformu te koriste društvene medije za oglašavanje tog projekta. Cilj rada je predstaviti crowdfunding kao nov način financiranja sa svim njegovim prednostima i nedostatcima. Rad prikazuje razvoj crowdfundinga te vrste modela i razlike između njih. Također detaljno prikazuje nekoliko najpoznatijih platformi te način na koje one funkcioniraju. U radu je prikaz i crowdfunding u Hrvatskoj sa opisom trenutne situacije i nekih hrvatskih kampanja. U praktičnom dijelu prikazuje se što je sve potrebno za provedbu kampanje kroz primjer kampanje pod nazivom „Modom do spasa planete“.
Abstract (english)
Crowdfunding is a way of collecting funds through donations, from a large number of people who usually pay small amounts. It is a relatively new way of financing that changes the idea of traditional investing, using the Internet to communicate with potential donors in order to realize the idea. Crowdfunding works in such a way that those seeking funding post a project with a detailed description on a certain platform and use social media to advertise that project. The goal of this paper is to present crowdfunding as a new way of financing with all its advantages and disadvantages. The paper shows the development of crowdfunding and types of models and the differences between them. Then it shows in detail several of the most famous platforms and how they work. The following is a presentation of crowdfunding in Croatia with a description of the current situation and some Croatian campaigns. The practical part shows what is needed to implement the campaign through the example of the campaign called "Mode to save the planet".
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:223525
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-17 16:33:36