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Scientific paper - Original scientific paper
PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28 (2015), 1; 25-41. urn:nbn:hr:145:526161
Đukić, Marina; Đukić, Marina; Šola, Ivica

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Đukić, M., Đukić, M. & Šola, I. (2015). PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28. (1), 25-41. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:526161

Đukić, Marina, et al. "PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. 1, 2015, pp. 25-41. https://urn.nsk.hr/urn:nbn:hr:145:526161

Đukić, Marina, Marina Đukić and Ivica Šola. "PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 28, no. 1 (2015): 25-41. https://urn.nsk.hr/urn:nbn:hr:145:526161

Đukić, M., Đukić, M. and Šola, I. (2015) 'PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 28(1), pp. 25-41. Available at: https://urn.nsk.hr/urn:nbn:hr:145:526161 (Accessed 07 May 2024)

Đukić M, Đukić M, Šola I. PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2015 July 01 [cited 2024 May 07];28(1):25-41. Available at: https://urn.nsk.hr/urn:nbn:hr:145:526161

M. Đukić, M. Đukić and I. Šola, "PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 28, no. 1, pp. 25-41, July 2015. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:526161. [Accessed: 07 May 2024]

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Metadata
Title (english)PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE
AuthorMarina Đukić
AuthorMarina Đukić
AuthorIvica Šola
Author's institutionJosip Juraj Strossmayer University of Osijek
Departement of Culturology
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Through genre structure analysis of the Television´s Zagreb First Channel schedule from the beginning of 1970´s till the end of the 1980´s accompanied by analysis of advertising in same period, the paper will examine the ways and intensity of commercialization entrance in Croatian media space dominated then by state media. Television schedule genre change and the broadcast of economic propaganda program will point out the different character of the television. It can be said that it will serve for preparing the public for commercialization entrance and guidance of structural media space towards its fusion with advertising one. The assumption is that in spite of the TV schedule change, which was in economic sense accompanied by economy reforms in order to establish market economy, the public wasnt yet delivered to advertisers. One of the clarification lies in the role of the media, which then had revolutionary function with main purpose of not the voters’ generation but only to create patriots. The paper will reproduce a kind of public transformation genesis from latent status in state guided media system to same status of latent consumers in dual media model.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 28, no. 1, pp. 25-41
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:526161
Publication2015-07-01
Document URLhttp://hrcak.srce.hr/140844
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-03-01 13:25:46