prikaz prve stranice dokumenta Repurchase intentions in a retail store - exploring the impact of colours
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Scientific paper - Original scientific paper
Repurchase intentions in a retail store - exploring the impact of colours
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII (2014), 2; 229-244. urn:nbn:hr:145:679962
Varga, Anja; Dlačić, Jasmina; Vujičić, Maja

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Varga, A., Dlačić, J. & Vujičić, M. (2014). Repurchase intentions in a retail store - exploring the impact of colours. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII. (2), 229-244. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:679962

Varga, Anja, et al. "Repurchase intentions in a retail store - exploring the impact of colours." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, no. 2, 2014, pp. 229-244. https://urn.nsk.hr/urn:nbn:hr:145:679962

Varga, Anja, Jasmina Dlačić and Maja Vujičić. "Repurchase intentions in a retail store - exploring the impact of colours." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues XXVII, no. 2 (2014): 229-244. https://urn.nsk.hr/urn:nbn:hr:145:679962

Varga, A., Dlačić, J. and Vujičić, M. (2014) 'Repurchase intentions in a retail store - exploring the impact of colours', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII(2), pp. 229-244. Available at: https://urn.nsk.hr/urn:nbn:hr:145:679962 (Accessed 10 December 2024)

Varga A, Dlačić J, Vujičić M. Repurchase intentions in a retail store - exploring the impact of colours. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2014 December 24 [cited 2024 December 10];XXVII(2):229-244. Available at: https://urn.nsk.hr/urn:nbn:hr:145:679962

A. Varga, J. Dlačić and M. Vujičić, "Repurchase intentions in a retail store - exploring the impact of colours", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, no. 2, pp. 229-244, December 2014. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:679962. [Accessed: 10 December 2024]

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Metadata
Title (english)Repurchase intentions in a retail store - exploring the impact of colours
AuthorAnja Varga
AuthorJasmina Dlačić
AuthorMaja Vujičić
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The purpose of the paper is to explore the elements that influence customer loyalty in different dominant colour environments in a retail store that sells groceries. The paper explores the relationship between customer satisfaction, exploring the store environment, communications with sales personnel and repurchase intentions in different colour environments. Furthermore, it explores the gender impact on creating customer loyalty in warm, cool and neutral colour environments. Empirical research is conducted using three different colour environments in a retail store that sells groceries. Based on research findings, exploring store environment is found to be the most influential element that boosts repurchase intentions. Gender stimulated differences are also found. For women, in warm, cool and neutral colour environment the dominant influence on repurchase intentions is exploring the store environment. For men, in both warm and cool colour environment communication with sales personnel influences their repurchase intentions. The research contributes to the existing body of knowledge on the influence of colours on repurchase intentions in the context of South-East European culture. Managerial implications are offered and suggestions for further research provided.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. XXVII, no. 2, pp. 229-244
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:679962
Publication2014-12-24
Document URLhttp://hrcak.srce.hr/132828
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-04-12 11:17:15