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undergraduate thesis
Uloga suvremenih medija u procesu odnosa sa javnošću
2017. urn:nbn:hr:145:570586
Jurić, Stjepan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Jurić, S. (2017). Uloga suvremenih medija u procesu odnosa sa javnošću (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:570586

Jurić, Stjepan. "Uloga suvremenih medija u procesu odnosa sa javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:570586

Jurić, Stjepan. "Uloga suvremenih medija u procesu odnosa sa javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:570586

Jurić, S. (2017). 'Uloga suvremenih medija u procesu odnosa sa javnošću', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:570586

Jurić S. Uloga suvremenih medija u procesu odnosa sa javnošću [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:570586

S. Jurić, "Uloga suvremenih medija u procesu odnosa sa javnošću", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:570586

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Metadata
TitleUloga suvremenih medija u procesu odnosa sa javnošću
Title (english)THE ROLE OF NEW MEDIA IN PUBLIC RELATIONS
AuthorStjepan Jurić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
Committee memberŽeljko Požega (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-03-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Odnosi s javnošću postali su bitan dio suvremenog upravljanja, tako da se sve više organizacija odlučuje na uvođenje takvih odjela u svoje poslovanje. Razlog za ovaj trend je jasan: javni imidž svake organizacije je bitan za uspjeh i njegov opstanak na tržištu. Kako bi komunicirali s javnosti, odnosi s javnošću su se u prošlosti oslanjali na tradicionalne medije, kao što su radio i televizija, da bi prenijeli vijesti ili priopćenja za javnost. Pojavom interneta, pa tako i suvremenih medija, okreće se nova era odnosa s javnošću, koju je vrlo važno promatrati, s obzirom na sve veće napredovanje tehnologije. Cilj ovoga rada je promotriti koja je uloga suvremenih medija u odjelima odnosa s javnošću.
Abstract (english)
Public relations have become an essential part of modern management, so it’s not unusual for organizations to develop public relations departments in their business. The reason for this trend is clear: the public image of an organization is essential for success and its survival in the market. To communicate with the public, public relations relied in the past on mass, traditional media such as radio and television in order to send their message or press releases. With the rise of Internet and new media, a new era of public relations appeared, which is very important to observe, due to the increasing technology development. The purpose of this paper is to see what the role of new media in public relations is.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:570586
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-04-27 11:15:01