Companies that do business in the modern business conditions are faced with numerous, dynamic and sometimes unpredictable changes. The globalization of markets requires companies to continually find and apply modern technical and technological solutions. To this end, they are forced to adapt their business to new conditions and changes that come from the environment - and the general business environment. In order to achieve a competitive advantage on a global level, the management company should know how to use the new findings relating to the organization and management. Thus, if a company wants to adapt the requirements of globalization, it is necessary to make changes in the organizational culture, which means that it is necessary to identify those elements, activities and measures to change the manner and method of keeping and reflection. It is useful to mention that the privatized companies are often under pressure from foreign owners, and are obliged to implement and respect the rules of conduct and standardized procedures that apply to a foreign country. In short, the changes that must be made seeking a radical change of organizational culture within the company, and it is precisely on these managers forget, and so forgotten are the reason for the failure. With the organizational culture is closely bound and culture in general and it is very important to attach importance to the different cultures of people who are members of the organization, but also partners abroad whose culture can drastically vary from culture home country. International business is becoming a standardized way of any organization today, which is why it is important to attach importance to culture and cultural diversity of individuals in the organization. Embracing diversity is a prerequisite for successful communication at all levels of the company, a successful communication is important to the smooth conduct of business activities.