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undergraduate thesis
Trendovi u oglašavanju
2017. urn:nbn:hr:145:753343
Banožić, Hrvoje
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Banožić, H. (2017). Trendovi u oglašavanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:753343

Banožić, Hrvoje. "Trendovi u oglašavanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:753343

Banožić, Hrvoje. "Trendovi u oglašavanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:753343

Banožić, H. (2017). 'Trendovi u oglašavanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:753343

Banožić H. Trendovi u oglašavanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:753343

H. Banožić, "Trendovi u oglašavanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:753343

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Metadata
TitleTrendovi u oglašavanju
Title (english)Advertising trends
AuthorHrvoje Banožić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-07-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ideja o oglašavanju započela je kada su se ljudi počeli baviti trgovinom. Oglašavanje je moćna komunikacijska snaga s dobrim marketinškim alatom koji pomaže da se prodaje roba, usluge i ideje pomoću informacija i uvjeravanja. Oglašavanje se prvi put pojavljuje u Antičkom dobu u obliku dobre govorničke vještine, tj. u obliku retorike. Velika promjena u svijetu oglašavanja dogodila se sredinom 15. stoljeća otkrićem tiskarskog stroja. Pojavom radija oglašavanje se sada moglo i čuti, a ne samo vidjeti. Djeca i mlade osobe najviše su pod utjecajem oglašavanja što negativno utječe na njihovo odrastanje. Reklamnim porukama mladim ljudima sugerira se nerealan svijet, te anoreksični izgled pa čak ih se potiče i na nasilje. Danas je u velikoj mjeri podržano oglašavanje putem televizijskog programa, novina, interneta i raznih plakata. Rezultati istraživanja govore da je došlo do točke preokreta i da je internet zauzeo mjesto televizije. Aktualno oglašavanje danas se provodi pomoću video i mobilnog oglašavanja. Stručnjaci predviđaju da će za deset godina, život više biti automatiziran i brži, te će oglašavanje prijeći s komuniciranja na predviđanje emocija i ljudskih potreba.
Abstract (english)
The idea of advertising has begun when people started deal with the trade. Advertising is powerful communication force with good advertising tool which helps in selling goods, services and ideas with the help of information and persuasiveness. Advertising had its appearance in Ancient history in the form of good orator’s skills, in the form of good rhetoric. A great change in the world of advertising had happened in the middle of 15th century when printing machine had been invented. With the appearance of radio, advertising can now be heard and not only seen. Children and young adults are the most influenced by advertising and that negatively affects their growth. With advertising messages young people are suggested with unrealistic world and anorectic look and even encourage them to be violent. Today, we encourage advertising through television, newspapers, Internet and different posters. Research results are telling us that there was a turning point and that the Internet is now in the place of television. Current advertising is being implemented by videos and mobile advertising. Experts predict that within 10 years, life will be automated and faster, and that advertising will cross from communication to predict emotions and human needs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:753343
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-07 06:56:38