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master's thesis
Utjecaj društvenih mreža na svijest potrošača o brandu
2017. urn:nbn:hr:145:197712
Cigić, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Cigić, I. (2017). Utjecaj društvenih mreža na svijest potrošača o brandu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:197712

Cigić, Ivan. "Utjecaj društvenih mreža na svijest potrošača o brandu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:197712

Cigić, Ivan. "Utjecaj društvenih mreža na svijest potrošača o brandu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:197712

Cigić, I. (2017). 'Utjecaj društvenih mreža na svijest potrošača o brandu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:197712

Cigić I. Utjecaj društvenih mreža na svijest potrošača o brandu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:145:197712

I. Cigić, "Utjecaj društvenih mreža na svijest potrošača o brandu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:197712

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Metadata
TitleUtjecaj društvenih mreža na svijest potrošača o brandu
Title (english)Influence of social networks on consumer brand awareness
AuthorIvan Cigić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberLjerka Sedlan König (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2017-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Brand je prepoznatljiva oznaka ili ime nekog proizvoda i usluga, koje potrošači smatraju kvalitetnim. Stvaranje branda nije nimalo laka misija, potrebno je provesti pravu strategiju koja će brand pozicionirati na tržište i očuvati dugoročno njegovo mjesto. Na tržištu dominiraju velike tvrtke koje svakodnevno ulažu u svoje oglašivačke aktivnosti, te je stoga nužno da bi bili prepoznatljivi i jedinstveni, kontinuirano raditi na brendiranju svoga proizvoda. Svjedoci smo eksploziji društvenih mreža te njihovoj moći uvjeravanja i utjecaja na ljude. Tvrtke sve više ulažu u svoju promociju putem društvenih mreža s ciljem djelovanja na ciljnu skupinu potrošača. Cilj ovog rada jest upravo to, istražiti oglašavanje brandova u digitalnom dobu s naglaskom na društvene mreže te njihov utjecaj na potrošače.
Abstract (english)
Brand is a recognizable mark or a name of a product or service, which is known amongst consumers for its quality. Branding is not an easy mission, it is necessary to implement the right strategy that will position the brand in the market and maintain the its place in the long term. The market is dominated by large companies that invest daily in their advertising activities, and it is therefore necessary to be recognizable and unique, to continue working on branding their products. We are witnesses of the explosion of social networks and their power of persuasion and influence on people. Companies are increasingly investing on its promotion through social networks with a view to acting on the target group of consumers. The goal of this paper is just that, to explore advertising brands in the digital age with a focus on social networks and their impact on consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:197712
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-07 08:19:20