Control means a set of activities that address the quality of the implementation of the designed marketing strategy. In short, the feedback process is a process that enables a marketing manager to find out how to make current plans and direct them to planning for future activities. "The basic assumptions of a more successful marketing control are: previousness of the process, systemicity and comprehensiveness of implementation, quality and efficiency of execution, purposefulness and preventive action. There are four types of marketing control, within which there are several groups. Types of control are: control of the annual plan, control of profitability, effectiveness control, strategic control. Control of the annual plan can be carried out as: sales analysis, market share analysis, marketing cost analysis in relation to sales, financial analysis, customer attitudes monitoring. Success Control Measures :. The success of economic propaganda, the success of sales promotion and the success of distribution. Profitability control takes place in three phases. The first phase of control is the identification of the functional costs. The second phase is the allocation of functional costs to marketing units. The third phase is the preparation of the statement of profit and loss for each marketing unit. Strategic control can be done in two ways: by evaluating marketing effectiveness and marketing checking. A marketing controller may be an employee of an enterprise or an external auditor. An Ideal Marketing Controller possesses advanced knowledge of finance and enviable marketing skills. An ideal controller should keep track of profit-making plans, keep tight control over media spending, prepare budgets for directors, make suggestions for marketing strategy selection, evaluate the success of the promotion, evaluate the profitability of marketing activities of business units, engage in procurement decisions, and Inventory policies, and control the overall marketing costs and their justification.