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master's thesis
Utjecaj mobilnih aplikacija na suvremene poslovne aktivnosti
2017. urn:nbn:hr:145:525412
Krgović, Dino
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Krgović, D. (2017). Utjecaj mobilnih aplikacija na suvremene poslovne aktivnosti (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:525412

Krgović, Dino. "Utjecaj mobilnih aplikacija na suvremene poslovne aktivnosti." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:525412

Krgović, Dino. "Utjecaj mobilnih aplikacija na suvremene poslovne aktivnosti." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:525412

Krgović, D. (2017). 'Utjecaj mobilnih aplikacija na suvremene poslovne aktivnosti', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 04 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:525412

Krgović D. Utjecaj mobilnih aplikacija na suvremene poslovne aktivnosti [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 February 04] Available at: https://urn.nsk.hr/urn:nbn:hr:145:525412

D. Krgović, "Utjecaj mobilnih aplikacija na suvremene poslovne aktivnosti", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:525412

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Metadata
TitleUtjecaj mobilnih aplikacija na suvremene poslovne aktivnosti
Title (english)IMPACT OF MOBILE APPLICATIONS ON CONTEMPORARY BUSINESS ACTIVITIES
AuthorDino Krgović
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Korištenje aplikacija na mobilnim uređajima, računalima i tabletima sve se više povećava, a aplikacije preuzimaju sve važniju ulogu za korisnike, ali i poslovne subjekte koji svoje poslovanje šire u tome smjeru. U ovome završnome radu prikazat će se koje aplikacije najviše koristimo u svakodnevnome životu i suvremenome poslovanju, te na kojim su platformama tj. operativnim sustavima aplikacije kreirane (Android, iOS, Windows Phone). Snažni razvoj aplikacija možemo zahvaliti činjenici što su dostupne s bilo kojega mjesta i u bilo koje vrijeme, a jedini uvjeti za funkcioniranje su odgovarajući uređaj i dostupnost interneta. Razvoj tehnologije nam omogućava unaprijediti proizvodne procese, komunikaciju, distribuciju, promociju, istraživanje marketinga i kvalitetu samoga proizvoda. Prilagođavajući se tržišnim prilikama, marketinški kanali se mijenjaju nastankom novih proizvoda i tehnologija. Cilj interneta i mobilnih aplikacija je stvoriti dostupnost proizvoda i usluga bilo gdje i u svakome trenutku.
Abstract (english)
Using applications on mobile devices, computers, and tablets is growing ever more, and applications take on an increasingly important role for users, as well as businesses that expand their business in that direction. In this final paper it will be shown which applications are most used in everyday life and modern business, and on which platforms i.e., the operating systems of the application have been created (Android, iOS, Windows Phone). Powerful application development can be thanked to the fact that they are available from anywhere and at any time, but the only operating conditions are the appropriate device and the availability of the Internet. The development of technology enables us to improve production processes, communication, distribution, promotion, market research and the quality of the product itself. Adapting to market opportunities, marketing channels are changing with the emergence of new products and technologies. The purpose of internet and mobile applications is create the availability of products and services anywhere and at any time.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:525412
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-14 07:04:08