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master's thesis
Mogućnosti i trendovi razvoja mobilnog bankarstva
2017. urn:nbn:hr:145:935485
Peck, Domagoj
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Peck, D. (2017). Mogućnosti i trendovi razvoja mobilnog bankarstva (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:935485

Peck, Domagoj. "Mogućnosti i trendovi razvoja mobilnog bankarstva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:935485

Peck, Domagoj. "Mogućnosti i trendovi razvoja mobilnog bankarstva." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:935485

Peck, D. (2017). 'Mogućnosti i trendovi razvoja mobilnog bankarstva', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:935485

Peck D. Mogućnosti i trendovi razvoja mobilnog bankarstva [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:935485

D. Peck, "Mogućnosti i trendovi razvoja mobilnog bankarstva", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:935485

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Metadata
TitleMogućnosti i trendovi razvoja mobilnog bankarstva
Title (english)POSSIBILITIES AND TRENDS FOR THE DEVELOPMENT OF MOBILE BANKING
AuthorDomagoj Peck
MentorMarijana Zekić Sušac (mentor)
Committee memberMarijana Zekić Sušac (predsjednik povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-08-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Suvremeno doba karakterizira razvoj suvremenih informacijsko-komunikacijskih tehnologija i stoga poduzeća u svoje poslovanje uvode elektroničko poslovanje, koje se temelji na informatičkoj i internetskoj tehnologiji. Elektroničko poslovanje, kao najbolji odgovor na nove tržišne prilike i rastuću konkurenciju, prepoznao je i bankarski sektor koji je najveće promjene doživio prihvaćajući internet. Korisnici se sve više okreću novim trendovima u bankarskom sektoru, a jedna od najbrže rastućih usluga suvremenog elektroničkog bankarstva je mobilno bankarstvo. Cilj banaka je da usluge mobilnog bankarstva koristi što veći broj klijenata, svih dobnih skupina. Prednosti mobilnog bankarstva su višestruke, što je prepoznala i studentska populacija. U ovome radu provedeno je istraživanje o popularnosti korištenja usluga mobilnog bankarstva upravo među mladima, odnosno studentima. Zamjetan je trend porasta popularnosti mobilnog bankarstva ponajviše zbog uštede vremena i novaca, jednostavnosti korištenja i povećanja kontrole nad osobnim financijama, no određen postotak ispitanika ipak ne koristi ove usluge ponajviše zbog pitanja sigurnosti kao presudnog faktora. Ipak, prevladava opće prihvaćanje ovog oblika bankovne usluge, što je u skladu sa svjetskim trendovima.
Abstract (english)
The modern era is characterized by the development of modern information and communication technologies, and therefore the company introduces electronic commerce based on information technology and Internet technology into its business. Electronic business, as the best response to new market opportunities and growing competition, has also recognized the banking sector that has experienced the biggest changes by adopting the Internet. Users are increasingly turning to new trends in the banking sector, and one of the fastest growing services of modern electronic banking is mobile banking. The aim of the banks is to use customers of all age groups as possible to use the services of mobile banking. The benefits of mobile banking are multiple, as recognized by the student population. This paper deals with the popularity of using mobile banking services among young people and students. The trend of increased popularity of mobile banking is evident, mainly because of time and money savings, ease of use, and increased control over personal finance, but a certain percentage of respondents never use these services primarily because of security issues as a crucial factor. Nevertheless, the general acceptance of this form of bank service prevails, which is in line with world trends.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:935485
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-05 12:29:45