The chosen subject of the graduation thesis is "e-marketing and it's implementation in tourism." In this paper, the core and fundamental concepts for understanding the selected theme will be explained, starting from the basis which represents both the notion of "internet" and the term "marketing." By defining these two terms, an introductory story has been given to further defining what the essence of this paper is, which is e-marketing. It was pointed out that the high speed of technology development in contemporary conditions also influenced the changes in the marketing mode of operation. There has been internationalization and simpler management of tourism, but also of every other sector where marketing is needed. The branch of tourism has ceased to operate in a classic, outdated manner. Keeping up with the changes is the key, not only to achieving a great success but for survival in the market as well. Competition is fiercer than ever before. This graduation thesis is divided into five chapters. The first chapter is introduction; the second chapter contains methodology of work, following with the results of the research along with the theoretical and practical section (the third chapter). The fourth chapter contains the discussion based on the previous work. Finally, the fifth chapter contains the conclusion, following with the bibliography used (for quotations), as well as the images and tables used for this paper.