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undergraduate thesis
Urbani marketing i urbana ekologija
2017. urn:nbn:hr:145:494623
Šimić, Iva
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Šimić, I. (2017). Urbani marketing i urbana ekologija (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:494623

Šimić, Iva. "Urbani marketing i urbana ekologija." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:494623

Šimić, Iva. "Urbani marketing i urbana ekologija." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:494623

Šimić, I. (2017). 'Urbani marketing i urbana ekologija', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:494623

Šimić I. Urbani marketing i urbana ekologija [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:494623

I. Šimić, "Urbani marketing i urbana ekologija", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:494623

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Metadata
TitleUrbani marketing i urbana ekologija
Title (english)URBAN MARKETING AND URBAN ECOLOGY
AuthorIva Šimić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Ferenčak (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Glavni cilj ovoga rada je saznati što je to urbani marketing i urbana ekologija, kako marketing djeluje na sam grad, te kakav utjecaj ekologija ima na grad. Rad je podijeljen na dva dijela. U prvom dijelu, odnosno u trećem poglavlju pojašnjeni su pojmovi marketinga, njegov nastanak i razvoj. Nakon toga rečeno je nešto o gradu te o preduvjetima koje bi gradovi trebali razviti kako bi privukli strane investitore koji bi omogućili bolji razvitak grada u budućnosti, kako bi ga modernizirali i stručno osposobili. U šestom poglavlju govori se o funkcijama koje urbani marketing treba provoditi kako bi poboljšao javnu uslugu i sudjelovao u njenom oblikovanju. Drugi dio rada započinje sa osmim poglavljem u kojemu se govori o ekologiji i ekološkom ponašanju koje je postalo obeza današnjice. O pojmu održivog razvoja, koji podrazumjeva razvoj društva ne ugrožavajući životnu sredinu, govori se u devetom poglavlju, te se navodi grad koji ima veliku količinu potrošača i poduzeća koja imaju namjeru i mogućnost da osiguraju pozitivne društvene koristi.
Abstract (english)
Main goal of this seminar is to find out what urban marketing and urban ecology means and how it effects the city itself and also what impact ecology has on the city. The seminar itself is divided in two separate units. In first part, that is third chapter, there are explained terms of marketing and the occurrence of it and its development. After that there is some word about the city and also about the preconditions that the cities should make in order to attract foreign investors who would enable better development and sustainable growth in the future that the city could be modernized and professionally skilled. In sixth chapter we talk about the functions that urban marketing should implement in order to improve public service and participate in its shaping. The second part of the seminar begins with chapter eight where there is explanation of ecology and ecologically sensitized behavior that is obligation nowadays. About the term sustainable development that means the development of society without endangering life environment there is word in chapter nine and the city that has big quantity of consumers and businesses with intention and ability to ensure positive social benefits.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:494623
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-10 12:43:14