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undergraduate thesis
Utjecaj društvenih mreža na poslovanje
2017. urn:nbn:hr:145:203942
Živikić, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Živikić, M. (2017). Utjecaj društvenih mreža na poslovanje (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:203942

Živikić, Martina. "Utjecaj društvenih mreža na poslovanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:203942

Živikić, Martina. "Utjecaj društvenih mreža na poslovanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:203942

Živikić, M. (2017). 'Utjecaj društvenih mreža na poslovanje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:203942

Živikić M. Utjecaj društvenih mreža na poslovanje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:203942

M. Živikić, "Utjecaj društvenih mreža na poslovanje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:203942

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Metadata
TitleUtjecaj društvenih mreža na poslovanje
Title (english)THE IMPACT OF SOCIAL NETWORKS ON BUSINESS
AuthorMartina Živikić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže promijenile su ili značajno narušile neke stare poslovne modele, ali stvorile i brojne nove prilike. Promjena je posebno očita u „tradicionalnim“ medijima, a brojna tehnološka poduzeća su stvorena i prosperiraju zbog društvenih mreža. U industriji roba široke potrošnje izrazito su se promijenili načini komunikacije, marketinga, funkcioniranja službe za korisnike i plasiranja proizvoda. Sve te funkcije djelomično se mogu obnašati putem društvenih mreža. Najuspješnija poduzeća današnjice upravo su integrirana poduzeća koja aktivno involviraju potrošače i intenzivno koriste društvene mreže.
Abstract (english)
Social networks have changed or considerably disturbed some old business models, yet they have created numerous new opportunities. The most obvious change is the one in the “traditional” media, and a lot of technology companies have been started as well as prospering due to social networks. The consumer goods sector has distinctly changed its way of communicating, marketing, the way its customer service functions and launching of a product. All those functions can be partially done through social networks. The most successful contemporary companies are actually integrated companies which involve consumers actively and use the social network intensively.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:203942
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-11 11:00:26