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undergraduate thesis
Franšiza
2017. urn:nbn:hr:145:172144
Uzurov, Boris
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Uzurov, B. (2017). Franšiza (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:172144

Uzurov, Boris. "Franšiza." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:172144

Uzurov, Boris. "Franšiza." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:172144

Uzurov, B. (2017). 'Franšiza', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:172144

Uzurov B. Franšiza [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:172144

B. Uzurov, "Franšiza", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:172144

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Metadata
TitleFranšiza
Title (english)Franchise
AuthorBoris Uzurov
MentorMarija Ham (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberJosipa Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Franšiza se javlja kada davatelj franšize svoje trgovačko ime i svoj način poslovanja daje na korištenje primatelju franšize, koji se slaže da će poslovati u skladu s uvjetima ugovora o franšizi. Brojne su podjele i vrste franšize s kojima se susrećemo u istraživanjima i praksi. U Hrvatskoj je franšizno poslovanje u ranoj fazi razvoja te je potrebno djelovati na poduzetnike kako bi se ovaj poslovni model proširio kao način rasta i širenja poslovanja (davatelji franšize) odnosno samostalnog ulaska u poduzetništvo (primatelji franšize). Svrha rada jest istražiti što je to franšizno poslovanje, kao i kako to zapravo izgleda u praksi. Obradit će se teorijski pojam franšize, temeljni pojmovi i vrste, a glavnina rada odnositi će se na istraživanje stanja u Republici Hrvatskoj, gdje će se kroz hrvatske primjere prikazati stanje franšize danas.
Abstract (english)
Franchising is the practice where a franchisor gives a licence to use its trade name and its business model to a franchisee who agrees to act in accordance with the terms and conditions of a franchise agreement. Many different types of franchise can be found in research and practice. In Croatia, franchising is the early stage of development and there is a need to encourage businesses to expand this business model as a way of developing and expanding business (franchisor) or starting a new business (franchisee). The purpose of this graduate thesis is to explore what a franchise business actually is, as well as how it looks like in practice. What will be explained is the theoretical concept of franchise and fundamental terms and types. The main part will be exploring the state in Republic Croatia where through some examples will be shown what does franchise looks like in Croatia nowadays.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:172144
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-11 13:22:16