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undergraduate thesis
Poslovno komuniciranje i odnosi sa javnošću
2017. urn:nbn:hr:145:436066
Tarcal, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Tarcal, M. (2017). Poslovno komuniciranje i odnosi sa javnošću (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:436066

Tarcal, Martina. "Poslovno komuniciranje i odnosi sa javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:436066

Tarcal, Martina. "Poslovno komuniciranje i odnosi sa javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:436066

Tarcal, M. (2017). 'Poslovno komuniciranje i odnosi sa javnošću', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:436066

Tarcal M. Poslovno komuniciranje i odnosi sa javnošću [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:436066

M. Tarcal, "Poslovno komuniciranje i odnosi sa javnošću", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:436066

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Metadata
TitlePoslovno komuniciranje i odnosi sa javnošću
Title (english)Business communication and public relations
AuthorMartina Tarcal
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberŽeljko Požega (član povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Poslovno komuniciranje vrlo je popularna tema u današnjem vremenu i među svim organizacijama. Može se reći i da je najvažniji aspekt organizacije budući da bez uspješne komunikacije, sama organizacija neće lako opstati. Sve više se angažiraju i PR stručnjaci koji poboljšavaju komunikaciju organizacije sa širom javnosti, dok je potrebno posebno poraditi na odnosu i komunikaciji unutar organizacije, jer ukoliko ista nije osposobljena i zdrava prema van se neće moći slati pozitivna informacija i vrlo brzo će dionici odlučiti prekinuti suradnju koja im se ne doima koordinirano. PR kao najbitniji dio današnje javne osobe ili organizacije vrlo se često uzima zdravo za gotovo te na neki način diskriminira kao djelatnost. Tijekom istraživanja o radu, mnogo je bilo negativnih komentara usmjerenih upravo na djelatnost, povezujući ju s običnim reklamiranjem ili oglašavanjem, za što se ustanovilo da nije tako, što će reći i velika količina autora koji su obradili upravo temu odnosa s javnošću.
Abstract (english)
Business communication is a very popular theme in current time and among many organizations. You can say that business communication is the most important part of any organization because without successful communication, the organization won't last that easy. Rising number of PR experts are hired to improve the communications with wide public, but it is also necessary to work on relations inside the organization. If the communication inside of the organization isn't healthy and trained, you can't send a positive vibe to the outside. Partners would decide very quickly that co-operation is not possible. PR is the most important part of celebrity or an organization and very often is taken for granted or discriminated. While researching for this paper, there were a lot of negative comments regarding to PR by connecting it with commercials or advertising. It was determined later that it was wrong to think of PR like that and a big number of authors will say so because they themselves worked on the topic of public relations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:436066
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-11 15:29:17