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master's thesis
Utjecaj društvenih mreža na ponašanje potrošača tijekom procesa kupnje
2017. urn:nbn:hr:145:908447
Mikolčević, Valentina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Mikolčević, V. (2017). Utjecaj društvenih mreža na ponašanje potrošača tijekom procesa kupnje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:908447

Mikolčević, Valentina. "Utjecaj društvenih mreža na ponašanje potrošača tijekom procesa kupnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:908447

Mikolčević, Valentina. "Utjecaj društvenih mreža na ponašanje potrošača tijekom procesa kupnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:908447

Mikolčević, V. (2017). 'Utjecaj društvenih mreža na ponašanje potrošača tijekom procesa kupnje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:908447

Mikolčević V. Utjecaj društvenih mreža na ponašanje potrošača tijekom procesa kupnje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:908447

V. Mikolčević, "Utjecaj društvenih mreža na ponašanje potrošača tijekom procesa kupnje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:908447

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Metadata
TitleUtjecaj društvenih mreža na ponašanje potrošača tijekom procesa kupnje
Title (english)THE IMPACT OF SOCIAL NETWORKS ON CONSUMER BEHAVIOR DURING THE PURCHASING PROCESS
AuthorValentina Mikolčević
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Živimo u razdoblju u kojemu potpunu prevlast u ljudskim životima preuzima tehnologija, a poseban značaj vidljiv je u utjecaju kojeg društvene mreže vrše na ponašanje potrošača. Taj utjecaj se prije svega manifestira kroz kreiranje oglasa putem društvenih mreža, koje imaju za cilj privlačenje pažnje kupaca, i u konačnici nesvjesnog poticanja korisnika na kupnju. S druge strane, isti ti načini privlačenja kupaca mogu imati sasvim drugačije, neželjene efekte, ukoliko se nepravilno koriste. Upravo je to i jedan od ciljeva oglašavanja na društvenim mrežama, odabir pravilnog načina kreiranja oglasa, koji će privući korisnike, a ne ih otjerati.
Abstract (english)
We live in time where complete dominance in peoples lives is guided by technology, but special importance is seen in influence of social networks on consumer behavior. That particular influence manifests through creating ads on social networks, which have a goal to attract consumer attention and by using unaware methods convince him into buying things. On the other hand, all of this methods can have completely different, unwanted effects if they aren't used properly. Choosing the right way in creating ads is one of the main goals when creating ads on social networks which will attract new customers and try their best not to lose them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:908447
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-12 11:06:44