prikaz prve stranice dokumenta Strategije ulaska na inozemna tržišta na primjeru ulaska Osječke pivovare na tržište Bosne i Hercegovine
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master's thesis
Strategije ulaska na inozemna tržišta na primjeru ulaska Osječke pivovare na tržište Bosne i Hercegovine
2017. urn:nbn:hr:145:782316
Vajda, Anja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Vajda, A. (2017). Strategije ulaska na inozemna tržišta na primjeru ulaska Osječke pivovare na tržište Bosne i Hercegovine (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:782316

Vajda, Anja. "Strategije ulaska na inozemna tržišta na primjeru ulaska Osječke pivovare na tržište Bosne i Hercegovine." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:782316

Vajda, Anja. "Strategije ulaska na inozemna tržišta na primjeru ulaska Osječke pivovare na tržište Bosne i Hercegovine." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:782316

Vajda, A. (2017). 'Strategije ulaska na inozemna tržišta na primjeru ulaska Osječke pivovare na tržište Bosne i Hercegovine', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:782316

Vajda A. Strategije ulaska na inozemna tržišta na primjeru ulaska Osječke pivovare na tržište Bosne i Hercegovine [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:782316

A. Vajda, "Strategije ulaska na inozemna tržišta na primjeru ulaska Osječke pivovare na tržište Bosne i Hercegovine", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:782316

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Metadata
TitleStrategije ulaska na inozemna tržišta na primjeru ulaska Osječke pivovare na tržište Bosne i Hercegovine
Title (english)FOREIGN MARKET ENTRY STRATEGIES BASED ON EXAMPLE OF OSJEČKA PIVOVARA ENTERING THE MARKET OF BOSNIA AND HERCEGOVINA
AuthorAnja Vajda
MentorHelena Štimac (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberMarija Ham (član povjerenstva)
Committee memberJosipa Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Danas, zbog sve većeg jačanja globalizacije i internacionalizacije, razvojem tehnologija i otvaranjem brojnih tržišta, širenje poslovanja van granica domicilnog tržišta postaje sve češće. No ući na inozemno tržište nije jednostavan proces, te nije nužno da će to poslovnom subjektu donijeti uspjeh. Ono se sastoji od niza istraživanja i čimbenika koji uvelike utječu na odluku, te sa sobom nose i velik rizik. Ovaj rad istražuje načine ulaska na inozemna tržišta, te je podijeljen na dva dijela. Prvi, teoretski dio prikazuje iz kojih razloga poslovni subjekti ulaze na inozemna tržišta, te što je sve potrebno za proces internacionalizacije i ulazak na inozemno tržište. U drugom dijelu pak strategije ulaska na inozemno tržište prikazujemo na primjeru Osječke pivovare, koja ima za cilj ući na tržište Bosne i Hercegovine. U ovom dijelu biti će prikazano koje su karakteristike bosansko – hercegovačkog tržišta, te koje su mogućnosti Osječke pivovare pri ulasku na to tržište. Na kraju samog rada, nalazi se istraživanje provedeno na tržištu Bosne i Hercegovine kako bi se potkrijepila teza kako je tržište Bosne i Hercegovine preambiciozno za Osječku pivovaru.
Abstract (english)
Today, due to high globalization and internationalization effect, new technology development and numerous new markets opening, expanding business throughout the domestic market borders is becoming more frequent. However, entering foreign market is not an easy process, and it is not necessary that, it will bring success to companies. It is complex process made out of numerous researches and factors, which have great effect on decision making process, with a huge risk on their back. This master’s thesis is based on a research of foreign market entry strategies, and it is consisted of two parts. First part is theoretical, in which are represented all the reasons companies have to enter the foreign markets, and what is needed for the internationalization process, as the entrance on foreign market.In second part of master’s thesis, foreign market entry strategies are shown on the example of Osječka Pivovara brewery, which has the aim of entering Bosnia and Hercegovina beer market. Here will be shown what the characteristics of Bosnia and Hercegovina’s market are, and what the possibilities of Osječka pivovara are while entering. At the very end, a research carried out on market of Bosnia and Hercegovina is shown, in order to prove a point how this market is too ambitious for Osječka Pivovara.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:782316
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-12 11:50:12