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undergraduate thesis
Marketinško planiranje razvoja turističke ponude za posjetitelje urbanih festivala u gradu Osijeku
2017. urn:nbn:hr:145:175933
Berečić, Dario
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Berečić, D. (2017). Marketinško planiranje razvoja turističke ponude za posjetitelje urbanih festivala u gradu Osijeku (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:175933

Berečić, Dario. "Marketinško planiranje razvoja turističke ponude za posjetitelje urbanih festivala u gradu Osijeku." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:175933

Berečić, Dario. "Marketinško planiranje razvoja turističke ponude za posjetitelje urbanih festivala u gradu Osijeku." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:175933

Berečić, D. (2017). 'Marketinško planiranje razvoja turističke ponude za posjetitelje urbanih festivala u gradu Osijeku', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:175933

Berečić D. Marketinško planiranje razvoja turističke ponude za posjetitelje urbanih festivala u gradu Osijeku [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:175933

D. Berečić, "Marketinško planiranje razvoja turističke ponude za posjetitelje urbanih festivala u gradu Osijeku", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:175933

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Metadata
TitleMarketinško planiranje razvoja turističke ponude za posjetitelje urbanih festivala u gradu Osijeku
Title (english)MARKETING PLANNING OF THE DEVELOPMENT OF TOURIST OFFER FOR VISITORS OF URBAN FESTIVALS IN OSIJEK
AuthorDario Berečić
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Hrvatski turizam je jedna od najvažnijih gospodarskih grana Republike Hrvatske, a njegova vrijednost počiva na prirodno-kulturnim bogatstvima. U 2016. godini udio prihoda od turizma u ukupnom BDP-u iznosio je 18,9 posto. Pozitivne trendove u turizmu na razini države prati i grad Osijek. Broj gostiju koji su posjetili Osijek je porastao u odnosu na 2015. godinu, te je isto tako rastao i broj stranih gostiju. Razlog rasta leži u povećanju kvalitete i kvantitete sadržaja. Pannonian Challenge danas nosi titulu najvećeg natjecanja u ekstremnim sportovima u regiji te ujedno ima i međunarodni značaj zbog velikog broja svjetski priznatih sportaša. S obzirom na porast potražnje smještaja u vrijeme festivala predstavljena je ideja iskorištavanja kapaciteta dvaju studentskih domova. Kako bi se domovi bolje istaknuli na tržištu, te kako bi više ljudi odsjelo u njima, predložena je marketing strategija objekta SmallTown. Izrađena ponuda objekta SmallTown nastoji se prilagoditi korisnicima, ostvariti konkurentnu prednost, dobro ukomponirati ključne čimbenike i uskladiti s raspoloživim resursima.
Abstract (english)
Croatian tourism is one of the most important economic branches of the Republic of Croatia. Its value lies in natural and cultural riches. In 2016 the share of tourism revenues in total GDP was 18.9 percent. The city of Osijek also follows positive trends in tourism at the state level. The number of visitors has increased in comparison to 2015 as well as the number of foreign guests. The reason for this growth lies in increasing both quality and quantity of the content. Today, Pannonian Challenge carries the title of the biggest extreme sports competition in the region. Also, it is of an international significance due to a large number of world-renowned athletes. The idea of exploiting the capacity of the two dormitories was presented due to increase in accommodation demand at the time of the festivals. In order to make dormitories more prominent in the market and to make more people stay in them, the SmallTown marketing strategy was proposed. The designed offer of Smalltown facilities is trying to adapt to users, gain a competitive advantage, incorporate key factors and align with available resources.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:175933
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-12 12:28:56