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master's thesis
Postupak ulaska u franšizno poslovanje sa stajališta primatelja
2017. urn:nbn:hr:145:575194
Banov, Toni
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Banov, T. (2017). Postupak ulaska u franšizno poslovanje sa stajališta primatelja (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:575194

Banov, Toni. "Postupak ulaska u franšizno poslovanje sa stajališta primatelja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:575194

Banov, Toni. "Postupak ulaska u franšizno poslovanje sa stajališta primatelja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:575194

Banov, T. (2017). 'Postupak ulaska u franšizno poslovanje sa stajališta primatelja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:575194

Banov T. Postupak ulaska u franšizno poslovanje sa stajališta primatelja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:145:575194

T. Banov, "Postupak ulaska u franšizno poslovanje sa stajališta primatelja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:575194

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Metadata
TitlePostupak ulaska u franšizno poslovanje sa stajališta primatelja
Title (english)The procedure of entering franchise business from the point of view of the recipient
AuthorToni Banov
MentorAleksandar Erceg (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
Committee memberJulia Perić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2017-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
U ovom radu bit će prikazana franšiza kao način ulaska u poslovanje. Navest će se definicije franšize te će biti objašnjen ugovor o franšizi kao najvažniji dokument o transparentnosti poslovanja. Opisat će se i zakonodavni okvir franšize koji nije globalno standardiziran. Postoji nekoliko podjela prema kojima dijelimo vrste franšiza, a u radu će se navesti najznačajnije vrste franšize. Franšizu ćemo smjestiti u povijesni kontekst i opisati kako je nastao i kako se razvijao ovakav način... More poslovanja. Navest ćemo statističke podatke vezane uz franšizu u svijetu te ćemo izdvojiti franšize koje se ističu svojim rezultatima. Također, biti će opisana situacija u Hrvatskoj, gdje franšiza nije doživjela veliki procvat. U RH je prisutan problem malog broja domaćih davatelja franšize koji ne uviđaju prednosti davanja franšiza. Promotrit ćemo određene parametre koji spadaju u kontekst odluke o kupovini franšize, kao i mitove koji su vezani uz franšizu. Mitova o franšizi ima mnogo te ćemo u radu izdvojiti devet najčešćih. U radu će biti navedene određene prednosti i nedostaci kupovine franšize. U zadnjem dijelu navest će se primjer uspješne franšize „Coverall“ koja djeluje u industriji čišćenja. Ova franšiza djeluje više od 30 godina i dobitnica je mnogobrojnih nagrada i priznanja te je lider u franšizama koje se bave komercijalnim čišćenjem. Less
Abstract (english)
In this paper, a franchise will be presented as a way of entering the business. There will be franchise definitions and a franchise agreement will be explained as the most important document on business transparency. A legal framework for a franchise that is not globally standardized will also be described. There are several divisions by which we share the types of franchises, and the paper will outline the most important types of franchises. We will put the franchise in the... More historical context and describe how this business was created and how it developed. We will provide statistics about the franchise in the world, and we will outline the franchises that stand out with their results. Also, the situation in Croatia will be described, where the franchise has not experienced a major blossom. In the Republic of Croatia there is a problem with a small number of domestic franchisors who do not see the advantages of giving franchises. We will look at certain parameters that fall into the context of the decision to buy a franchise, as well as myths related to the franchise. There is a lot of myths about the franchise, and we will list nine of the most common. The paper will outline certain advantages and disadvantages of buying a franchise. In the latter part will be an example of successful franchise "Coverall" operating in the cleaning industry. This franchise has been operating for more than 30 years and is a recipient of many awards and awards. Coverall is a leader in franchises that deal with commercial cleaning. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:575194
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-16 14:29:55
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