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master's thesis
Marketing-strategije u gospodarskom subjektu "Mali pogonski strojevi d.o.o."
2017. urn:nbn:hr:145:166241
Ljubanić, Jelena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Ljubanić, J. (2017). Marketing-strategije u gospodarskom subjektu "Mali pogonski strojevi d.o.o." (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:166241

Ljubanić, Jelena. "Marketing-strategije u gospodarskom subjektu "Mali pogonski strojevi d.o.o."." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:166241

Ljubanić, Jelena. "Marketing-strategije u gospodarskom subjektu "Mali pogonski strojevi d.o.o."." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:166241

Ljubanić, J. (2017). 'Marketing-strategije u gospodarskom subjektu "Mali pogonski strojevi d.o.o."', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:166241

Ljubanić J. Marketing-strategije u gospodarskom subjektu "Mali pogonski strojevi d.o.o." [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:166241

J. Ljubanić, "Marketing-strategije u gospodarskom subjektu "Mali pogonski strojevi d.o.o."", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:166241

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Metadata
TitleMarketing-strategije u gospodarskom subjektu "Mali pogonski strojevi d.o.o."
Title (english)Marketing strategies in a business entity "Mali pogonski strojevi d.o.o."
AuthorJelena Ljubanić
MentorMarija Ham (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U diplomskom radu pisano je općenito o marketingu i marketing-strategijama, koje su objašnjene na praktičnom primjeru poslovnog subjekta, u ovom slučaju poduzeća kojem je naziv „Mali pogonski strojevi d.o.o.“, poduzeće ujedno koristi i svoju skraćenicu MPS. Sadržaj diplomskog rada se odnosi u uvodu na poslovanje poduzeća koje ima svoju prodavaonicu u kojoj su asortiman strojevi za održavanje trave, odnosno travnjaka, te imaju i servis u kojem popravljaju i održavaju strojeve. Kroz svoje dugogodišnje poslovanje uvidjeli su koliko je marketing potreban poduzeću, kako bi znali potrebe ciljanog tržišta, odnosno potražnju za njihovim proizvodima. Na praktičnom primjeru poduzeća obuhvaćen je uvid u njihovo poslovanje, napravljene su kratke analize situacije poput SWOT i PEST analize u kojima su analizirani utjecaji unutar poduzeća i vanjski utjecaj na poduzeće. Navedeni su konkurenti poduzeća „Mali pogonski strojevi d.o.o.“ na teritoriju republike Hrvatske koji posjeduju svoje prodavaonice i servise. Kod marketing strategija poduzeća „Mali pogonski strojevi“ postoje strategije za proizvod, cijenu, promociju i distribuciju stroja. Također je napisano o CRM-u ili o odnosu sa svojim kupcima i odnosu sa zaposlenima, kako održavaju odnos sa svojim klijentima i prikupljaju podatke o njima, te kako ulažu u svoje zaposlenike kroz razne edukacijske seminare, kako u republici Hrvatskoj tako i izvan nje (Nizozemska, Češka…)
Abstract (english)
In this thesis work is generally written about marketing and marketing strategies, which are explained in the practical example of a business entity, in this case a company called „Mali pogonski strojevi d.o.o.“ and the company also uses its abbreviation MPS. The content of the thesis deals with introducing company's business that has its own store with a range of lawn maintenance machines, and also a service in which the machines are repaired and maintained. Through their long-standing business, they have recently seen how much marketing is needed for the company in order to get to know the needs of the targeted market, or demand for their products. In a practical example of an enterprise, insights into their business were conducted, a brief analysis of situations such as the SWOT and PEST analysis, where internal and external factors influencing the company are being analysed. The competitors of the company „Mali pogonski strojevi d.o.o.“ in the territory of the Republic of Croatia have their own stores and services. Marketing strategy of the company „Mali pogonski strojevi d.o.o.“ consists of product, cost, promotion and distribution strategies. It is also written about CRM i.e. the company's relationship with its customers and relationship with employees, how to maintain relationship with their clients and collect information about them, and how to invest in their employees through various educational seminars both in the Republic of Croatia and beyond (the Netherlands , Czech Republic ...)
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:166241
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-16 15:30:27