prikaz prve stranice dokumenta Internet marketing
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undergraduate thesis
Internet marketing
2017. urn:nbn:hr:145:800107
Skender, Erik
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Skender, E. (2017). Internet marketing (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:800107

Skender, Erik. "Internet marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:800107

Skender, Erik. "Internet marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:800107

Skender, E. (2017). 'Internet marketing', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:800107

Skender E. Internet marketing [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:800107

E. Skender, "Internet marketing", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:800107

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Metadata
TitleInternet marketing
Title (english)Internet marketing
AuthorErik Skender
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U završnom radu „Internet marketing“ započeti će se s definicijom marketinga i važnosti komunikacije u marketingu te isticanju izvora komunikacije, poruka, primatelja i efekata komunikacije. Zatim slijedi definicija pojma Internet i njegovi začeci. U četvrtom poglavlju govori se o povezanosti Interneta i marketinga, odnosno e-Marketingu i tehnikama kojima se provodi. Također se napominju i proizvodi koji su karakteristični za Internet tržište na kojem su ujedno i najzastupljeniji. Posebni naglasak stavljen je na oglašavanje putem Interneta i definiranju načina kojim se provodi. U svrhu lakšeg tumačenja „Internet marketinga“ i isticanju važnosti korištenja ovih tehnika u modernom poslovanju navesti će se par primjera kao što su: korištenje Twittera u izgradnji marke, odnosno Twitter kao promotivni alat, elektronička trgovina, prednosti i nedostaci ovog oblika trgovina, te alat koji je sve zastupljeniji u današnjici; Internetsko bankarstvo.
Abstract (english)
In the final work "Internet marketing" we will start with the marketing definition and importance of communication in marketing and emphasizing the sources of communication, messages, recipients and the effects of communication. Then comes the definition of the term Internet and its conjectures. The fourth chapter deals with Internet connectivity and marketing, ie e-Marketing and the techniques being implemented. It is also noted that products that are characteristic of the Internet market are at the same time the most prominent. Particular emphasis has been put on advertising on the Internet and defining the way it is being implemented. For the sake of easier interpretation of "internet marketing" and emphasizing the importance of using these techniques in blue business, a few examples will be listed: Twitter use in branding, Twitter as a promotional tool, electronic commerce, and the advantages and disadvantages of this form of trade; a tool that is more and more present in today; Internet banking.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:800107
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-19 07:42:19