prikaz prve stranice dokumenta Utjecaj okoline na poduzeće
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undergraduate thesis
Utjecaj okoline na poduzeće
2017. urn:nbn:hr:145:550590
Bivolčević, Jelena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Bivolčević, J. (2017). Utjecaj okoline na poduzeće (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:550590

Bivolčević, Jelena. "Utjecaj okoline na poduzeće." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:550590

Bivolčević, Jelena. "Utjecaj okoline na poduzeće." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:550590

Bivolčević, J. (2017). 'Utjecaj okoline na poduzeće', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 31 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:550590

Bivolčević J. Utjecaj okoline na poduzeće [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 March 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:550590

J. Bivolčević, "Utjecaj okoline na poduzeće", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:550590

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Metadata
TitleUtjecaj okoline na poduzeće
Title (english)ENVIRONMENTAL INFLUENCE ON BUSINESS
AuthorJelena Bivolčević
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Okolina je koncepcijski širok pojam i brojni autori su dali svoje definicije okoline. Prema Bubleu (2005) okolina poduzeća se može definirati kao sveukupnost pojava i čimbenika izvan poduzeća i unutar njega koji direktno i indirektno utječu na njegovo djelovanje, ponašanje i razvitak. Poduzeće je otvoreni sustav na koji utječu čimbenici iz okoline. Okolina poduzeća se dijeli na internu i eksternu okolinu poduzeća. Eksterna okolina poduzeća označava sve čimbenike koji se nalaze izvan poduzeća, a... More indirektno utječu na poduzeće. Eksternu okolinu poduzeća moguće je dodatno podijeliti na opću ili makro okolinu poduzeća, te na poslovnu ili okolinu zadatka. Industrijska okolina dodatni je segment eksterne okoline. Porterov model pet konkurentskih snaga razvio je Michael E. Porter. Porterov model pet konkurentskih snaga smatra se najboljim i najčešće korištenim instrumentom za procjenu konkurentske pozicije. Internu okolinu poduzeća čine svi čimbenici koji se nalaze unutar poduzeća, te na poduzeće utječu direktno kao i poduzeće na njih. Okolina poduzećima predstavlja izvor resursa, ali i izvor neizvjesnosti. Okolina može biti stabilna, rizična i neizvjesna. Stručnjaci se slažu kako potpuno stabilna i nedinamična okolina ne postoji. Prilikom analize poslovne okoline koriste se sljedeće metode: analiza poslovne okoline, analiza konkurencije i analiza zainteresiranih za poduzeće. Prilikom analize opće okoline koriste se sljedeće metode: analiza opće okoline, ETOP analiza, analiza i procjena ranjivosti i analiza i procjena tehnologije. Za analizu interne okoline poduzeća najčešće se koristi SWOT analiza. Less
Abstract (english)
Environment is conceptually broad term and numerous authors have given their definitions of the environment. According to Buble (2005), the business environment can be defined as the overall occurrences and factors within and outside the business, which directly and indirectly affect its performance, behavior and development. Business is an open sistem that is influenced by environmental factors. The business environment is divided into the internal and external environment. The external... More business environment denotes all the factors outside the business which indirectly affect the business. The external business environment can be further divided into the general or macro business environment and task environment. Industrial environment is an additional segment oft he external environment. Porter's Five Forces Framework was developed by Michael E. Porter. Porter's Five Forces Framework is considered the best and the most commonly used instrument for assessing the competition of a business. Internal business environment consist of all the factors that are within the business and that affect the business directly, as the business affects them. Business environment is a source of resources, but also a source of uncertainty. The environment can be stable, risky and uncertain. The experts agree that a completely stable and passive business environment does not exist. Following methods are used when analyzing the business environment: business environment analysis, competition analysis and business-interested parties analysis. When analyzing the general environment, the following methods are used: general environment analysis, ETOP analysis, vulnerability analysis, and analysis and evaluation of technology. SWOT analysis is widely used when analyzing the internal business environment. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:550590
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-23 13:46:48
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