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master's thesis
RFID tehnologija u maloprodaji odjeće
2017. urn:nbn:hr:145:098835
Kaniški, Mihaela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Kaniški, M. (2017). RFID tehnologija u maloprodaji odjeće (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:098835

Kaniški, Mihaela. "RFID tehnologija u maloprodaji odjeće." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:098835

Kaniški, Mihaela. "RFID tehnologija u maloprodaji odjeće." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:098835

Kaniški, M. (2017). 'RFID tehnologija u maloprodaji odjeće', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:098835

Kaniški M. RFID tehnologija u maloprodaji odjeće [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:098835

M. Kaniški, "RFID tehnologija u maloprodaji odjeće", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:098835

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Metadata
TitleRFID tehnologija u maloprodaji odjeće
Title (english)RFID technology in apparel retail
AuthorMihaela Kaniški
MentorDavor Dujak (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
Committee memberDomagoj Sajter (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
U današnje vrijeme svaki proizvod ima barkod koji sadrži opće informacije o proizvodu. Zahvaljujući barkodu trgovine mogu pratiti svoje zalihe, a kupci mogu kupovati brže nego prije. Međutim, svaki proizvod mora biti očitan pojedinačno, što oduzima puno vremena. Barkod se može zamijeniti čipovima koji se mogu očitavati puno brže i na kojima se podaci mogu ažurirati. Čipovi mogu komunicirati sa drugim uređajima. Ti čipovi koriste tehnologiju koja se naziva radio frekvencijska identifikacija. RFID oznaka sadrži čip i odašiljač te može biti očitana putem RFID čitača. Industrija odjeće koristi RFID u proizvodnji, kontroli zaliha, skladištenju, distribuciji i praćenju proizvoda kroz opskrbni lanac. Glavni razlog implementacije RFID tehnologije u maloprodaji odjeće je osiguranje dostupnosti proizvoda na policama i učinkovito upravljanje zalihama, kako bi se smanjili troškovi i povećala prodaja. Kako bi postigli ove ciljeve, trgovci na malo, Decathlon i Marks & Spencer uvode RFID tehnologiju u svoje poslovanje. Tehnologija im je omogućila brže poslovne procese, bolje usluge kupcima, te ostvarenje dobiti.
Abstract (english)
Today, every product has a barcode containing general product information. Thanks to the barcode, stores can track their stocks and buyers can buy faster than before. However, each product has to be read individually which takes a lot of time. A barcode can be replaced with readable chips that can be read much faster and where data can be updated. These chips can communicate with other devices with technology called radio frequency identification (RFID). The RFID tag contains a chip and an emitter and can be read by RFID readers. The apparel industry uses RFID in production, inventory control, warehousing, distribution and product tracking through the supply chain. The main reason for RFID implementation in apparel retail is to ensure product availability on shelves and effective inventory management in order to reduce costs and increase sales. To achieve these goals, retailers Decathlon and Marks & Spencer introduced RFID technology into their business. Technology enabled faster business processes, better customer service, and profitability.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:098835
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-25 09:31:30