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undergraduate thesis
Potražnja i ponašanje potrošača
2017. urn:nbn:hr:145:482637
Ivić, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Cite this document

Ivić, K. (2017). Potražnja i ponašanje potrošača (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:482637

Ivić, Katarina. "Potražnja i ponašanje potrošača." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:482637

Ivić, Katarina. "Potražnja i ponašanje potrošača." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:482637

Ivić, K. (2017). 'Potražnja i ponašanje potrošača', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:482637

Ivić K. Potražnja i ponašanje potrošača [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:482637

K. Ivić, "Potražnja i ponašanje potrošača", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:482637

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Metadata
TitlePotražnja i ponašanje potrošača
Title (english)CONSUMER DEMAND AND BEHAVIOR
AuthorKatarina Ivić
MentorBoris Crnković (mentor)
Committee memberBoris Crnković (predsjednik povjerenstva)
Committee memberIvo Mijoč (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Potražnja je protumačena kao da proizlazi iz pojedinčeva izbora najomiljenijih košarica potrošačkih dobara i usluga. Ekonomisti objašnjavaju potražnju potrošača pojmom korisnosti, koji označava relativno zadovoljstvo koje potrošač dobiva od korištenja različitih roba. Dodatno zadovoljstvo koje je dobiveno potrošnjom dodatne jedinice nekog dobra naziva se graničnom korisnošću, pri čemu pridjev „granična“ označava dodatnu korist. Zakon opadajuće granične korisnosti kaže da se granična korisnost posljednje utrošene jedinice smanjuje kada se količina utrošene robe poveća. Analiza potrošačeva izbora sastoji se od dva povezana dijela: analize sklonosti potrošača i analize budžetske crte koja ograničava izbore koje neka osoba može izvršiti. Sklonosti potrošača se mogu potpuno opisati skupom krivulja indiferencije koje su poznate i kao mapa indiferencije. Mapa indiferencije daje ordinalni poredak svih izbora koje potrošač izvrši. Budžetska crta predstavlja sve kombinacije dobara na koje potrošači troše cijeli svoj dohodak. Budžetska crta se pomiče prema van poveća li se dohodak potrošača. Potrošači maksimaliziraju zadovoljstvo u uvjetima budžetskih ograničenja.
Abstract (english)
Demand is interpreted as coming from individual choices of the favorite basket of consumer goods and services. Economists explain consumer demand through the concept of utility, which indicates the relative satisfaction that consumer gets by using different kind of goods. Additional satisfaction of spending an additional unit of a good is called marginal utility, where adjective „boundary“ means additional benefit. The law of deacreasing marginal utility states that the marginal utility of the last consumed unit decreases when the amount of consumed goods increases. Consumer choice analysis consists of two related parts: consumer preference analysis and budget line analysis which limits the choices a person can make. Consumer preferences can be fully described by the set of indifference curves that are also known as a map od indifference. The indifference map is the ordinal order of all choices that the consumer makes. The budget line represents all combinations of goods to which consumer spend their entire income. The budget line moves out if consumer income is rising. Consumers maximize satisfaction in terms of budget limitations
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:482637
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-26 09:14:45