prikaz prve stranice dokumenta Bihevioralna ekonomija: Zašto donosimo iracionalne odluke
Access restricted to students and staff of home institution
undergraduate thesis
Bihevioralna ekonomija: Zašto donosimo iracionalne odluke
2017. urn:nbn:hr:145:415397
Kočevar, Tena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Kočevar, T. (2017). Bihevioralna ekonomija: Zašto donosimo iracionalne odluke (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:415397

Kočevar, Tena. "Bihevioralna ekonomija: Zašto donosimo iracionalne odluke." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:415397

Kočevar, Tena. "Bihevioralna ekonomija: Zašto donosimo iracionalne odluke." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:415397

Kočevar, T. (2017). 'Bihevioralna ekonomija: Zašto donosimo iracionalne odluke', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:415397

Kočevar T. Bihevioralna ekonomija: Zašto donosimo iracionalne odluke [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:415397

T. Kočevar, "Bihevioralna ekonomija: Zašto donosimo iracionalne odluke", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:415397

Please login to the repository to save this object to your list.
Metadata
TitleBihevioralna ekonomija: Zašto donosimo iracionalne odluke
Title (english)Behavioural Economics: Why Do We Make Irrational Decisions
AuthorTena Kočevar
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Donosimo iracionalne odluke zato sto naš mozak često zna biti lijen pa donosimo odluke na temelju uhodanih prečica. Kako bismo donijeli racionalne oluke moramo razmišljati, a to podrazumijeva ulaganje napora, pa time i potrošnju energije. Iz tog razloga, mi često koristimo prečice kako bi si pomogli učiniti naporan proces što kraćim i manje zahtjevnim. Te prečice zovemo heuristikama (eng. heuristics), ali one ponekad dovode do pogrešaka u prosuđivanju, do tkz. biasa (eng. biases). Jedna od glavnih posljedica tih grešaka u procjenama je ta, da smo mi vrlo loši kada pokušavamo predvidjeti budućnost te iz tog razloga griješimo kada razmišljamo što će nas usrećiti sutra, prekosutra ili za deset godina.
Abstract (english)
We make irrational decisions because our minds can sometimes be lazy and make choices by taking shortcuts. Making rational decisions requires a lot of thinking which means it requires a lot of effort and energy as well. As a result, we tend to use shortcuts to help ourselves to make the process faster and less demanding. Those shortcuts are also known as heuristics, but they often lead to the errors in judgements also known as biases. Some examples of those biases are: • Loss aversion and Endowment effect, • Framing effect, • Status quo, • Anchoring • Bandwagon effect, and • Semmeweis effect. One of the most important consequences of those errors in our judgements is that we are very bad in predicting the future, and therefore often make mistakes when considering what will make us happy later in life.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:415397
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-26 11:14:48