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undergraduate thesis
Upravljanje marketingom u hotelskom poslovanju
2017. urn:nbn:hr:145:077403
Marić, Matej
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Marić, M. (2017). Upravljanje marketingom u hotelskom poslovanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:077403

Marić, Matej. "Upravljanje marketingom u hotelskom poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:077403

Marić, Matej. "Upravljanje marketingom u hotelskom poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:077403

Marić, M. (2017). 'Upravljanje marketingom u hotelskom poslovanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 18 November 2023, https://urn.nsk.hr/urn:nbn:hr:145:077403

Marić M. Upravljanje marketingom u hotelskom poslovanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2017 [cited 2023 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:077403

M. Marić, "Upravljanje marketingom u hotelskom poslovanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:077403

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Metadata
TitleUpravljanje marketingom u hotelskom poslovanju
Title (english)MARKETING MANAGEMENT FOR THE HOTEL INDUSTRY
AuthorMatej Marić
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberIvan Kristek (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Turizam i ugostiteljstvo kao noviji koncept industrije u današnje se vrijeme sve brže razvija i raste, te se ističe kao jedna od djelatnosti najviše pogođenih izmjenama tržišne koncepcije u marketinšku, sa orijentacijom na zadovoljavanje potreba i želja prvenstveno krajnjih potrošača. Tržište, dakle, postavljaja visoke zahtjeve i trendove na koje je nužno reagirati odgovarajućim marketinškim naporima i prilagodbom poslovanja. Specifičnosti usluga i tržišta dovode do uvođenja novih elemenata u marketinški splet i stavljaju pritisak na menadžment kako bi gospodarski subjekt ostvario pozitivne tržišne rezultate. Bitan čimbenik ugostiteljstva predstavljaju gostoprimstvo i uslužnost zbog neposrednog kontakta sa kupcima usluge, ali i sezonalnost kao pretežito negativna stavka turističkih djelatnosti. Najveći udio turističko-ugostiteljskog tržišta na strani ponude preuzima hotelijerstvo, kao industrija koja ne prodaje više samo smještajne i prehrambene usluge već i destinaciju koja je povezana sa njenom potražnjom te turističku atrakciju. Menadžment hotela tako pred sobom ima izazov formiranja tržišnih strategija i njihove provedbe, organizacije i strukture poslovanja te prilagodbe stalno mijenjajućim uvjeta potražnje i tehnologije.
Abstract (english)
Tourism and hospitality, as a relatively new business concept, is growing and developing rapidly, becoming one of the activities most affected by the change of marketing conception that is oriented on fulfilling needs and wishes of ultimate consumers primarily. The market sets high demands and trends that one must react to using the right marketing activities and business adaptation. Service and market specificites bring new elements into marketing mix and put preassure on the management to acomplish positive results. Because of the direct contact with service consumers and seasonality as a mainly negative tourism characteristic, hospitality's important factor is complaisance. Large part of the tourism and hospitality market is taken by the hotel industry and supply, which doesn't just market acommodation and nutrition as before, but also offers it's tourist destination and attraction. The hotel management is presented with a challenge of: forming marketing strategies and their implementation, business organisation and structure, and adapting to the constantly changing demand and technology.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:077403
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-27 06:51:25