The development of new technologies has in fluenced the concept of marketing but also the behavior of consumers. Marketing has been reversed by the emergence of new circumstances and trends. Traditional media such as television, newspapers, magazines and radio have replaced the new digital media. The digital age of marketing has affected mobile technology and mobile devices have become an indispensable part of everyday life. By developing internet banking, standing in the ranks of banks is now a past. Electronic marketing has provided great advantages and opportunities for both buyers and businesses. Social networks have changed the way the world works. They have become a part of private and business life. Facebook's largest social network is used by millions of people around the world. Technological achievements have enabled many forms of online marketing such as keyword advertising, paid advertising, banner advertising, and social network marketing. So advertising in newspapers, flyers, jumbo billboards YouTube, Pinterest and Instagram. Buying at branch offices fell considerably and internet shopping increased. With the development of technology it is possible to buy 24 hours a day. Almost every company today owns its web pages where potential customers can get information about products, services, features, and prices. Enterprises set up new functions aimed at consumer behavior, as the development of consumer roles technology gained a new dimension. The aim of the paper is to explore how new technologies have affected marketing and consumer behavior in general. The purpose of this paperis to point to the advantages and disadvantages of new technologies, there liability of online shopping and the changing consumer habits. In the research and proving of the aforementioned, an online survey will be contributed and analysis and conclusions drawn from the obtained results.