prikaz prve stranice dokumenta Elektronička trgovina u maloprodaji odjeće, obuće i modnih dodataka
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master's thesis
Elektronička trgovina u maloprodaji odjeće, obuće i modnih dodataka
2017. urn:nbn:hr:145:320176
Mikić, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Mikić, M. (2017). Elektronička trgovina u maloprodaji odjeće, obuće i modnih dodataka (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:320176

Mikić, Martina. "Elektronička trgovina u maloprodaji odjeće, obuće i modnih dodataka." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:320176

Mikić, Martina. "Elektronička trgovina u maloprodaji odjeće, obuće i modnih dodataka." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:320176

Mikić, M. (2017). 'Elektronička trgovina u maloprodaji odjeće, obuće i modnih dodataka', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 21 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:320176

Mikić M. Elektronička trgovina u maloprodaji odjeće, obuće i modnih dodataka [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2025 February 21] Available at: https://urn.nsk.hr/urn:nbn:hr:145:320176

M. Mikić, "Elektronička trgovina u maloprodaji odjeće, obuće i modnih dodataka", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:320176

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Metadata
TitleElektronička trgovina u maloprodaji odjeće, obuće i modnih dodataka
Title (english)ONLINE RETAILING OF CLOTHING, FOOTWEAR AND FASHION ACCESSORIES
AuthorMartina Mikić
MentorBoris Crnković (mentor)
Committee memberBoris Crnković (predsjednik povjerenstva)
Committee memberIvo Mijoč (član povjerenstva)
Committee memberJosipa Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Danas, kada je korištenje interneta postalo dio svakodnevice, poslovnim subjektima se pruža mogućnost da zahvaljući globalnoj dostupnosti interneta prošire i unaprijede svoje poslovanje. Trgovina putem interneta postaje jedan od najprofitabilijih oblika trgovine zbog svoje jednostavnosti i niskih troškova. E-trgovina se razvijala usporedno s razvojem interneta, pa su tako već 1994. poslovni subjekti počeli shvaćati važnost prisutnosti na internetu. Od 2000.e-trgovina se počinje shvaćati u današnjem smislu, odnosno poslovni subjekti počinju shvaćati kako pristutnost na internetu može poboljšati poslovanje, te je lakše je shvatiti potrebe kupaca i na kraju i zadovoljiti te potrebe. Internetska trgovina ima nekoliko oblika, a najčešći su poslovanje između organizacija, razmjena između samih potrošača i poslovanje direktno od tvrtke prema krajnjem potrošaču. Najčešći problem odnosno najdelikatniji dio online poslovanja je plaćanje online narudžbi – sustav plaćanja i zaštite podataka još uvijek nije jasno uređen pa tako tvrtke mogu veoma lako iskorištavati te nedostatke i to u daleko većoj mjeri nego klasične trgovine. Od toga strahuju i potrošači pa se često ustručavaju upisati broj svoje kreditne kartice. Online poslovanje definirano je s nekoliko zakona, no česte su manjkavosti i neusklađenost sa zahtjevima vremena. Za razliku od tog dijela koji i dalje nije jasno uređen, tvrtke koje posluju online jasno su shvatile prednosti koje daje internet u vidu oglašavanja. Prisutnost na društvenim mrežama, jeftino oglašavanje i direktna komunikacija s kupcima su odličan marketinški alat koji na jednostavan način doprinosi peformansama poslovanja.
Abstract (english)
Today, when the use of the Internet has become a part of everyday life, companies are able to expand and improve their business thanks to the global reach of the Internet. Online shopping becomes one of the most profitable forms of commerce because of its simplicity and low cost. The e-store has evolved alongside the development of the Internet, and so in 1994, business entities began to realize the importance of presence on the Internet. Since 2000, e-commerce is beginning to be perceived in today's sense, business entities are beginning to realize that online presence can improve business and make it easier to understand customer needs and ultimately meet those needs. There are several forms of Internet commerce, and the most common are business operations between organizations, exchanges between consumers and business directly from the company to the end consumer. The most common problem or the most delicate part of the online business is paying online orders - the payment and data protection system are still not clearly arranged so companies can easily take advantage of these disadvantages, far beyond the classical trade. This is also feared by consumers, so they often hesitate to enter their credit card number. Online business is defined by several laws but frequent flaws and mismatches with time requirements. Unlike that part which is still not clearly arranged, online businesses are clearly aware of the benefits that the Internet offers in terms of advertising. Social networking, cheap advertising, and direct communication with customers are an excellent marketing tool that easily contributes to business performance.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:320176
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-02 10:01:19