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master's thesis
Uporaba marketinških informacijskih sustava u turizmu
2017. urn:nbn:hr:145:806525
Potočki, Maja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Potočki, M. (2017). Uporaba marketinških informacijskih sustava u turizmu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:806525

Potočki, Maja. "Uporaba marketinških informacijskih sustava u turizmu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:806525

Potočki, Maja. "Uporaba marketinških informacijskih sustava u turizmu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:806525

Potočki, M. (2017). 'Uporaba marketinških informacijskih sustava u turizmu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:806525

Potočki M. Uporaba marketinških informacijskih sustava u turizmu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:806525

M. Potočki, "Uporaba marketinških informacijskih sustava u turizmu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:806525

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Metadata
TitleUporaba marketinških informacijskih sustava u turizmu
Title (english)THE USE OF MARKETING INFORMATION SYSTEMS IN TOURISM
AuthorMaja Potočki
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom je radu prikazana važnost marketinških informacijskih sustava u poslovanju poduzeća i njegova primjena u turističkim poduzećima. MIS je alat pomoću kojeg poduzeća mogu doći do pravodobnih i korisnih informacija za kontinuirano poslovanje putem prikupljanja, pohrane i obrade podataka i na taj način pruža potporu donošenju marketinških odluka u upravljanju marketingom. Turizam je jedna od najjačih i najbrže rastućih industrija i od velike je važnosti za Republiku Hrvatsku. Turističko tržište je dinamično i promjenjivo i zahtjeva redovito istraživanje. Kontinuirana istraživanja tržišta u turizmu jesu nužna jer se trendovi, želje i očekivanja turista neprestano mijenjanju. Procesi istraživanja tržišta se sastoje od logičnog redoslijeda postupaka koji se moraju provesti da bi se došlo do pouzdanih informacija. Aktivnosti istraživanja tržišta za poslovni subjekt pretpostavljaju postojanje marketing-informacijskog sustava (MIS). Korištenje MIS-a u poslovanju turističkih subjekata na razvijenim tržištima postaje standard i danas se više ne smatra konkurentnom prednošću, već sastavnim dijelom turističkog poduzeća.
Abstract (english)
This paper shows the importance of marketing information systems in business and its usage in tourist companies. MIS is a tool that companies use to access timely and useful information for continuous business operations by collecting, storing and processing data and thus supporting marketing decision-making in marketing management. Tourism is one of the strongest and fastest growing industries and is of great importance for Republic of Croatia. Tourism market is dynamic and variable and demands researches on a regular basis. Continuous market research in tourism is necessary because trends, wishes and tourists expectations are constantly changing. Market research activities in a company presuppose the existence of marketing information system (MIS). The use of MIS in the business of tourist organizations on developed markets has become a standard and is no longer considered as a competitive advantage but an integral part of tourism company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:806525
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-03 07:36:38