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master's thesis
Analiza brokerskih modela u mobilnom okruženju
2017. urn:nbn:hr:145:113629
Prnjak, Jelena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Prnjak, J. (2017). Analiza brokerskih modela u mobilnom okruženju (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:113629

Prnjak, Jelena. "Analiza brokerskih modela u mobilnom okruženju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:113629

Prnjak, Jelena. "Analiza brokerskih modela u mobilnom okruženju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:113629

Prnjak, J. (2017). 'Analiza brokerskih modela u mobilnom okruženju', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:113629

Prnjak J. Analiza brokerskih modela u mobilnom okruženju [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:145:113629

J. Prnjak, "Analiza brokerskih modela u mobilnom okruženju", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:113629

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Metadata
TitleAnaliza brokerskih modela u mobilnom okruženju
Title (english)BROKER MODEL ANALYSIS IN MOBILE ENVIRONMENT
AuthorJelena Prnjak
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Internet je od trenutka nastanka do današnjeg dana uveo revoluciju u načinu na koji gledamo i doživljavamo svijet. Sada smo u svakom trenutku povezani međusobno i svi korisnici interneta bez obzira gdje se nalazili imaju mogućnost međusobne razmjene informacija, iskustava te znanja putem stolnih računala, laptopa, pametnih uređaja, tableta, pa čak i pametnih satova, TV prijemnika i sl. Razvojem interneta i inovacijama u mobilnoj tehnologiji dolazi do razvoja aplikacija za kupovinu putem pametnih uređaja koje još uvijek nisu jednako zastupljene kao kupovina putem web-sjedišta. U radu je slikovno prikazan i opisan proces prijave, kupovine, plaćanja i reklamacije za četiri mobilne aplikacije za kupovinu putem pametnog uređaja. Kupovina putem mobilnih uređaja tj. smartphone-a ima raznih prednosti kao što su jednostavnost, učinkovitost te pristupačnost, ali i nedostataka koji uključuju tehnološka ograničenja mobilnih uređaja, sigurnost prijenosa podataka i nepovjerenje korisnika te činjenicu kako potencijalni kupci nisu upoznati s postojanjem aplikacija za kupovinu putem mobilnih uređaja. U radu je na temelju anketnog upitnika kreiranog putem Google forme provedeno istraživanje koje je dalo odgovore vezane uz navike i sklonosti ispitanika. Ispitanicima je također ponuđeno i nekoliko tvrdnji o kojima su dali sud, a vezane su uz nacionalnu i međunarodnu kupovinu, način kupovine i njihov odnos.
Abstract (english)
Since the time of its emergence, the internet has introduced revolution in the way we look and experience the world. We are now connected and all internet users have the ability to exchange information, experience and knowledge through desktops, laptops, smartphones, tablets and even smart clocks, TVs (...) no matter where they are. Development of the internet and innovations in mobile technology lead to the development of smartphone applications that are still not equally represented as purchasing through a Web site. This paper presents and describes the process of registration, procurement, payment of goods and reclamation process for four mobile shopping applications. Purchasing goods using mobile devices (smartphones) has a number of advantages such as simplicity, efficiency and accessibility, but also has disadvantages that include mobile technology limitations of smartphones,vdata transfer security issue and consumer distrust, as well as the fact that potential customers are unfamiliar with the existence of purchasing applications. In this paper, based on a questionnaire created using the Google form, a survey was conducted which has shown the habits and preferences of the respondents. Respondents were also offered a number of claims related to national and international purchasing, the relationship between price and delivery and their purchasing priorities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:113629
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-03 09:10:45